NEW DELHI: Running a strog cable TV company, the Hindujas are now setting up a content aggregation and distribution outfit mainly for foreign television channels.
Planet E Shop Holdings (India) Ltd, a Hinduja Ventures' affiliate, has received permission from the Ministry of Information and Broadcasting to downlink and distribute foreign TV channels and content in India.
The idea is to represent foreign channels that want to come to India. Planet E Shop Holdings will handle carriage deals, distribution and marketing of these channels.
The first channel to be distributed is South Korea's Arirang TV, a state-owned International English satellite channel. "We have also tied up exclusively with Miracle Net for its India marketing and distribution," says Planet E Shop Holding business development head Subhashish Mazumdar.
Planet E Shop Holding is in talks with channels from Europe, Asia and Middle East for exclusive marketing and distribution tie-ups. The company plans to have a bouquet and distribute it across various platforms, including IPTV, DTH, digital cable and even mobile TV.
“We hope to bring at least three to four more channels by the end of this fiscal. Though at this stage we won't have big revenues, in the medium term we can see significant cash flows. We are also looking at distributing Indian channels," adds Mazumdar.
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