Mktg - Even in online shopping women outdo men

NEW DELHI: Besides hopping all day long in malls and designer streets, when it comes to online shopping, women make more purchases than men, says a new survey. The latest survey on online shopping habits issued by MasterCard has revealed that women make purchases more frequently over the Internet. After surveying 4157 respondents across Australia, Chinese mainland, China's Hong Kong, India, Japan, Singapore, South Korea and Thailand, the study showed that 78 per cent of all women surveyed had shopped online. Also, it was found that women shoppers comprised 57 per cent of those who had shopped six times or more over a period of three months. The survey also revealed that price/value was the main consideration in terms of making an online purchase, reports chinaview.cn. In fact, 61 per cent of women who admitted to shopping impulsively online, conceded that they got attracted to the substantial discounts and lower prices found online. While 75 per cent women shoppers made purchases online impulsively because of the lower prices, 49 per cent were attracted by the uniqueness of products which were only available online. The most frequently bought products online included ladies' clothing or accessories, books and arts and cosmetics. The survey revealed that women were more impulsive in shopping online, while a slightly higher number of men were surprisingly more planned with their purchases. According to the survey, 85 per cent of male shoppers had conducted some research prior to their online purchase, compared to 82 per cent of female shoppers. Besides, male shoppers were found to spend more on their online purchases-79 per cent of men spent more than 100 US dollars on online shopping over a period of three months as against 72 per cent of women shoppers surveyed. The survey explained that such a tendency might be because of the types of products men purchase online. Men were shopping for home appliances and electronic products, CDs/DVDs/VCDs and books and arts.