MUMBAI: Americans viewed more than 11.4 billion videos for a total duration of 558 million hours during the month, states the comScore report. comScore, which measures the digital world, has released July 2008 data from the comScore Video Metrix service.
In July, Google sites once again ranked as the top US video property with more than 5 billion videos viewed (representing a 44 per cent share of the online video market), with video sharing site Youtube accounting for more than 98 per cent of all videos viewed at the property.
Fox Interactive Media ranked second with 446 million videos (3.9 per cent), followed by Microsoft Sites with 282 million (2.5 per cent) and Yahoo! Sites with 269 million (2.4 per cent). Hulu ranked eighth with 119 million videos, representing 1 per cent of all videos viewed.
More than 142 million U S internet users watched an average of 80 videos per viewer in July. Google Sites also attracted the most viewers (92.1 million), who watched an average of 55 videos per person. Fox Interactive attracted the second most viewers (54.9 million), followed by Yahoo! Sites (37.6 million) and Microsoft Sites (32.6 million).
75 per cent of the total U.S. internet audience viewed online video. Americans spent a total of 558 million hours watching online video during the month. The average online video viewer watched 235 minutes of video. 91 million viewers watched 5 billion videos on Youtube (54.8 videos per viewer).
As many as 51.4 million viewers watched 400 million videos on MySpace.com (7.8 videos per viewer). The duration of the average online video was 2.9 minutes.
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