Nov 26, 2008

Business - India;Singapore targets Indian tourists in tier-II cities

JAIPUR: Singapore Tourism Board (STB) plans to target tier-II cities, including Jaipur, Chandigarh and Jalandhar, to bolster the growth of tourist arrivals in the city-state.

Besides pitching aggressively in primary markets like Mumbai, Chennai, Delhi, Pune and Bangalore the STB is planning to comb the market potential of tier-II cities like Jaipur, Chandigarh, Mohali, Jalandhar and Lucknow, said Kenneth Lim, STB's Area Director for Northern and eastern India, Pakistan, Bangladesh and Nepal.

"India is the third largest inbound market for visitor arrivals to Singapore contributing 8 per cent of the total visitor arrivals. We aim to take this figure to double digit. However, the rate of growth in Indian visitors to Singapore has been consistently around 14 per cent year on year," he said.

There were 8,16,000 visitors during June 2008, a decline of 4.1 per cent relative to the same month last year. In the first half of 2008, total tourism receipts by global visitors
to Singapore were S$6.5 billion recording a 0.2 per cent decrease over January to June 2007.

This accounts for 42 per cent of the S$15.5 billion tourism receipts set for this fiscal.

Figures released by STB showed that Indonesia (1,67,000), China (1,05,000), Australia (80,000), India (63,000) and Japan (47,000) were the top five visitor-generating markets, which accounted for half of the total visitor arrivals for July.

1 comment:

Martin said...

For many years now India has been a very popular tourist destination, owing to the gamut of exhilarating variety and uniqueness that it offers in its expanse. In order to reap the benefits of this interest and willingness of people to tour India, it is of utmost interest that the travel and tourism industry is strengthened and accurately incised. Especially, in the cities of the developing countries like India, the revenue coming in from the travel and tourism sector that be properly tapped and appropriately utilized by grooming and employing skilled and experienced professionals in the travel and tourism industry. In the Indian cities like Bangalore the big names from the hospitality circuit have properties and are keen on opening more properties. Most of the major players of the hospitality industry have hotels in Bangalore. The rise in the number of the Bangalore hotels requires more and more trained and able professionals from the hospitality sector. As Bangalore is booming as a promising financial hub, the number of foreign business travelers and business delegates has also increased. Under such conditions it is not just enough to open world class budget hotels in Bangalore but also to have a staff that matches the international standards of hospitality. To achieve this goal it is of utmost importance that India fuels up the momentum in setting up of travel and tourism institutions that are at par with the international standards.