Nov 26, 2008

Business - Nokia partners record cos to bring music on mobile

New Delhi, Nov. 25 Nokia India on Tuesday unveiled its “Touch Music” device, the Nokia 5800 XpressMusic and announced the scheduled launch of the beta version of the Nokia Music Store.

Nokia also announced its tie-up with a host of international and Indian music companies giving consumers an opportunity to discover and enjoy their favourite music from hundreds of regional and vernacular music labels.

Mr Anssi Vanjoki, Executive Vice-President, Nokia, said, “With more than 300 million music enabled devices sold, and a strong base of over 10 Nokia Music stores in operation globally, Nokia has been able to gain incredible amount of knowledge and insights on what people want in a music device and track important trends on how people consume music. We will continue to break new grounds in this space by building more and better services for our consumers.”

“Mobile music will continue to be a key priority area for Nokia in 2009 and our strategy is aimed at developing the market for mobile music by following a partnership driven model that enriches consumer experience with innovative devices, accessories and local content,” Mr Vanjoki added.

Nokia 5800 Xpress Music will be available in India starting January 2009.

Nokia Music Store, a part of the OVI, is an online music service that will deliver over a million tracks from global hits to local artists and provide Indian consumers the freedom to enjoy music at their fingertips.

The Nokia Music Store beta will go live in December 2008. To enable locally relevant content, Nokia has tied up with international music companies – Universal Music Group, Sony BMG, EMI and Warner – and independent Indian record labels including Tseries, Big Music and Yashraj.

The company is also planning to join hands with Indian Music Industry, a consortium of over 150 music companies.