Nov 26, 2008

Business - Nokia's new research centre to develop entertainment applications

MUMBAI: Mobile handset maker Nokia has opened a new research facility in Hollywood area of California, US. The company plans to develop a range of entertainment-related applications and technologies in this center.

Nokia Research Center (NRC) Hollywood will work with members of the media and entertainment industry including new technology companies and creative talent, together with leading universities in the region to drive long-term research activities to further strengthen Nokia’s position in the convergence of internet and mobility.

In this facility, researchers will work on various technologies surrounding the media industry: film, music, games, web and TV. Research topics will revolve around content creation, user interface development and community interaction.

The NRC expects to build new user interfaces that could incorporate more natural forms of interaction. With a strong emphasis on entertainment and associated experiences, research topics will include mixed reality, content creation and user interface experiences, among others, the company said in a statement.

In addition to recruiting from and collaborating with the Hollywood entertainment, media and art communities, the laboratory plans to further collaborate with the leading universities in the region such as University of California at Los Angeles and University of Southern California.

NRC Hollywood laboratory director Rebecca Allen says, "Hollywood has an enormous variety of academic institutions, innovative media businesses and unique creative talent. It offers exactly the right ingredients for research into topics that will be vital for Nokia’s business in the future."

He adds, "We will develop new user interfaces that fully explore the role of the human body and human motion for more natural forms of interaction. Mobile devices will play a central role in this."

NRC head Henry Tirri says, "Opening our latest laboratory in Hollywood is a key milestone for Nokia. Engaging more actively with the entertainment and media community and establishing a research force there is a significant step for Nokia as we continue to build our position as a leader in the converging worlds of Internet and mobility".