Nov 26, 2008

Business - Study;Stick-thin models actually send sales 'plummeting'

London, Nov 19 (ANI): The golden rule of advertising - thin models lure more people towards the product - is actually a misconception, claims a new research.

The study revealed that skinny models are a 'turn off' to consumers in TV commercials and other advertising.

According to scientists, images of super-thin models carry no edge in encouraging young women to buy and for the majority of adult women ads showing skinny girls actually discouraged sales.

Whereas, plus size models, actually encouraged them to buy, the research found.

To reach the conclusion, the study psychologist Phillippa Diedrichs, of the University of Queensland, Australia, created a series of ads for underwear, shampoo and a party dress.

Each ad was made twice, once using a skinny size eight model and another featuring a size 12 woman. When the ads were shown to 400 young women, they produced no difference in the likelihood for them to buy.

However, when women aged between 18 and 25 saw the adverts they felt better - and more likely to buy - after viewing the images of the larger models.

"For anything to change, research has to be convincing, not just to government and health researchers, but also to people in advertising who actually make the decisions," the Telegraph quoted Diedrichs, as saying.

"Often people make the argument that thinness sells, and that's why they use slim models.

"But we can change the images we see and still sell products but also make people feel better about themselves," the expert added. (ANI)

5 comments:

Britpop said...

I am glad this article was written. I had written into le chateau's website comments, stating that I thought that the sizing of their maniquens on the website were disturbing, and that my teenage friends and I were turned off off their clothing because of this. visit lechateau.com to see for youself. I recieved an email back from a representative who actually DEFENDED the sizing of the manquens stating, "they are standard size 8's, and we've been using them for years. sorry you were offended". I thought her response was garbage, and it angered me that nothing was done. I have since reforwarded my email, with an attatchment of this article. It was really useful and I recommend other people complain as well. nothing will change unless we speak up. thanks!

Tv Brackets said...

The mounts which are displayed here in the pics are good and also with good design like this only even I have found a company which is having LCD brackets according to TV/system model no and also he is having a great quality products. You Can get still more information about television bracketst which I browsed on internet can fetch you help Another piece of advice would be to mount the bracket to a solid wall.

123brackets can be fitted to make efficient use of space in any room

Tv Brackets said...

The mounts which are displayed here in the pics are good and also with good design like this only even I have found a company which is having LCD brackets according to TV/system model no and also he is having a great quality products. You Can get still more information about television bracketst which I browsed on internet can fetch you help Another piece of advice would be to mount the bracket to a solid wall.

123brackets can be fitted to make efficient use of space in any room

zang said...

Nice Post
-------------
article generator

Kenali dan Kunjungi Objek Wisata di Pandeglang said...

Kenali dan Kunjungi Objek Wisata di Pandeglang
Keyword Kenali Pandeglang
Mohon dukungannya yach....?!
Semangat..semangat..!!
Pandeglang telah hilang Kenali Si Dunia Aneh
Mari bersama Pak Firman yang bekerja di SDIT Nurul Ilmi Medan dalam kontes Kenali dan Kunjungi Objek Wisata di Pandeglang