Prithwish Ganguly
Director Shankar has decided on selling Endhiran-inspired merchandise. Guess why?
There's good news for fans of Rajnikanth and Aishwarya Rai Bachchan — if you can't get enough of them, you can even take them home now. At least that's what director S Shankar intends.
Shankar, who is helming their forthcoming film Endhiran (formerly titled Robot) is toying with the idea of bringing out special merchandise of the film —Rajnikanth in Endhiran suit figures and Aishwarya dolls — to coincide with the release of the movie. It's clever. You beef up the film's promotions and also garner additional revenue.
"Shankar and the producers are definitely going to come out with merchandise as they have seen how other films have cashed in on it. Rajnikanth has a huge fan following and Aishwarya too is very popular. So they are thinking of coming out with toys, dolls, Endhiran suits, masks, T-shirts, games, etc, which should find enough takers among their fans," says an insider.
That said, it's also clear that coming out with merchandise isn't just a ploy to please fans. "The film has a huge budget — around Rs 140 crore -so they are attempting to experiment with several different avenues to make profit," adds the insider.
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