Nov 24, 2008

Mktg - Sony renames branded stores as Sony Center

MUMBAI: Sony India has renamed its Sony World retail brand stores as Sony Center.


In addition to the name change, Sony has rolled out a nationwide refurbishment program across the entire network. The name change is part of a global direction that will realign all Sony Center stores across the globe.


Sony India's sales head Sunil Nayyar said, "Since we named our first Sony World store, the network has established a reputation for being a 'one-stop-shop' where people can touch and feel Sony products seamlessly connected to provide an enriching and entertaining lifestyle

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