Dec 10, 2008

Business - NYT generates $1.7M from post-poll day paper

The historic election of Barack Obama as the first black US president gave The New York Times a USD 1.7 million injection of revenue at a time of sharply declining advertising sales.

The day after the November 4 election, newsstands from Seattle to New York sold out the 'Times', 'USA Today', the 'Chicago Tribune' and other papers declaring Obama the winner.

Some jubilant customers grabbed multiple copies as keepsakes.

The Times restarted its printing presses twice to generate an additional 350,000 copies of the November 5 edition. Customers lined up outside the Times' Manhattan headquarters to buy one, and the paper even set up a temporary newsstand inside its TimesCenter auditorium.

The newspaper also sold that edition online with a resealable plastic envelope for USD 14.95 - well above its normal USD 1.50 single-copy price. The newspaper also sold framed front page of the 'Times', Obama photographs and other items, spokeswoman Catherine Mathis said.

All that amounted to USD 1.7 million in sales last month, said Janet Robinson, chief executive of 'The New York Times' Co.

But Robinson recognized the sales as a one-time reprieve for an industry besieged by falling revenue as the deepening recession puts further pressure on an ad market already suffering from the migration of readers to the Internet.

Nonetheless, "we do think these sales speak to the enduring value of newspapers in all their formats as the preferred providers of trusted news and information," she said at a UBS media conference on Tuesday

3 comments:

Anonymous said...

[url=http://firgonbares.net/][img]http://firgonbares.net/img-add/euro2.jpg[/img][/url]
[b]Leopard FileMaker Pro, [url=http://firgonbares.net/]Mac StuffIt Deluxe[/url]
[url=http://firgonbares.net/][/url] tutorial adobe photoshop cs3 medical office scheduling software
acdsee free [url=http://firgonbares.net/]performance of adobe creative suite 4[/url] maths educational software
[url=http://firgonbares.net/]kaspersky key[/url] order manager software
[url=http://firgonbares.net/]where can i buy microsoft software[/url] cheap microsoft office
education discount software [url=http://firgonbares.net/]block for mechanical autocad[/b]

Anonymous said...

buy valium online no prescription side effects of valium 10 mg - online pharmacy uk valium

Anonymous said...

By the year 1958, it came to be known as the reatest Game ever played and even over took baseball in the terms of popularityPlenty of folks trade for any dwelling now with betfair because it introduced the ability to lay a horse, team, player, whatever Whichever team you want best, you will discover several advantages to purchasing wholesale Nfl jerseys online2: Administration have About the Author*Ron Raymond is a professional sports handicapper located in Ottawa, Ontario, Canada and the author of Ron Raymond 50 Greatest Sports Betting Secret

[url=http://www.officialnikenflshop.com/percy_harvin_jersey-c-914_1147_1159.html]Percy Harvin Jersey women[/url]
[url=http://www.officialnikenflshop.com/jay_cutler_jersey-c-914_970_983.html]Jay Cutler Jersey women[/url]
[url=http://www.officialnikenflshop.com/demarco_murray_jersey-c-914_1016_1028.html]DeMarco Murray Jersey women[/url]