Jan 6, 2009

Entertainment - India;Radio Mirchi emerges as the leader in 2008: RAM

MUMBAI: Radio Mirchi 98.3 FM, India's hottest Radio station has sustained its #1 status across the four prominent RAM markets (Delhi, Mumbai, Kolkata and Bangalore). As per the recently declared leadership scores, RAM has declared Radio Mirchi 98.3 FM as a winner in New Delhi, Kolkata, Bangalore and IRS R2 2008 has confirmed its lead in the Mumbai market.



Radio Mirchi 98.3 FM, India’s hottest Radio station has been leading the race week on week, all round the year 2008. The recently declared RAM results for week 50 has acclaimed that Radio Mirchi 98.3 FM has topped the charts and has established itself as the No #1 radio station in Delhi.


The findings of the RAM results indicate that Radio Mirchi 98.3 FM in Delhi has acquired an impressive market share for its select shows and overall listenership. The results further highlight that Radio Mirchi 98.3FM is the most preferred radio station across all age groups.


Expressing his opinion on the success, Srinivasa Shenoy, Cluster Head, Radio Mirchi said, "The RAM results have time and again proved that Radio Mirchi is the definitive choice across all age groups. Our pioneering initiatives and entertaining content have always been well received by the listeners and advertisers. The overwhelming response and success at audience measurement scoreboards have always been a motivation for us to deliver even better. We will continue to offer innovative and engaging content in the year 2009 and strive to constantly rule the airwaves.”

Radio Mirchi 98.3 FM, India’s hottest Radio station has been leading the race week on week, all round the year 2008. The recently declared RAM results for week 50 has acclaimed that Radio Mirchi 98.3 FM has topped the charts and has established itself as the No #1 radio station in Delhi.


The findings of the RAM results indicate that Radio Mirchi 98.3 FM in Delhi has acquired an impressive market share for its select shows and overall listenership. The results further highlight that Radio Mirchi 98.3FM is the most preferred radio station across all age groups.


Expressing his opinion on the success, Srinivasa Shenoy, Cluster Head, Radio Mirchi said, "The RAM results have time and again proved that Radio Mirchi is the definitive choice across all age groups. Our pioneering initiatives and entertaining content have always been well received by the listeners and advertisers. The overwhelming response and success at audience measurement scoreboards have always been a motivation for us to deliver even better. We will continue to offer innovative and engaging content in the year 2009 and strive to constantly rule the airwaves.”

Hi Delhi, the morning drive-time show hosted by RJ Anant & Saurabh has retained its position at 4+ mark TARP and reaches out to more than 32 lacs listeners.

Sunset Samosa

Sunset Samosa the reverse drive time show, hosted by the famous Murga King RJ Naved caters to more than 30 lacs listeners in Delhi and has always been a gainer on the RAM charts with average of TARP of 3+







Radio Mirchi’s Numero Uno position has not been restricted merely to specific peers, rather, the station is the ultimate choice of the listeners across various age groups. The listeners have always appreciated the entertaining campaigns and initiatives and the brand has become synonymous to the medium itself.


Sec AB, 12 -24 Sec 25-44


Aimed at creating more and more excitement for the listeners, Radio Mirchi’s innovative initiatives such as Radio Mirchi’s association with the Delhi IPL team, Daredevils and announcement of its special campaign- Dare Devils aur Mirchi ki Jugalbandi, Return of Radio Viruses – RJ Anant and Saurabh -'Kaanleva Virus - Anant & Saurabh' ensured listeners’ more Mirchidaar mornings as they made a grand comeback with a lot of new elements like Mausam Mausi. To ease the admission chaos, Radio Mirchi 98.3 FM had made an attempt to rescue students and provide a memorable experience while seeking access to Delhi University with a series of its DU admission special initiatives - Return of the Fachcha & Fachcha Khush hua. To add to the Mirchi flavour the others in the list include movie special Singh is Kinng, Michelin Pilot experience, Voice against terrorism Help Delhi to Help Delhi, Dussehra special Dilli ke Ram aur Ravan, Delhi Half Marathon, Mirchi Bana Santa, Happy New Ear Sunshine Kids carnival and many more clutter breaking campaigns that witnessed an over whelming response.

14 comments:

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