Jan 13, 2009

Entertainment - Star Plus extends run of Aap Ki Kachehri by 52 episodes

MUMBAI: Star Plus' bet on an infotainment show Aap Ki Kachehri with Kiran Bedi as the presenter seems to be paying off. Replacing the popular long-running soap Kyunki Saas Bhi Kabhi Bahu Thi in the weekdays at 10.30 pm, Aap Ki Kachehri will see an extended run of 52 more episodes.

According to the latest Tam data, the show is notching ratings above a TVR of 3.

Star Plus claims Aap Ki Kachehri, which was launched on 1 December, has 47 per cent viewership coming from male audiences.

Says Star Plus EVP and GM Keertan Adyanthaya, "The response from the viewers reaffirms that the channel can act as a harbinger of social change through its content. At the time of launch of Aap Ki Kachehri Kiran Ke Saath, we went against the established 'norms' of what kind of show would work at this slot. We are happy to say that our phone lines have not stopped ringing with people hoping that Kiran Bedi will be able to resolve their disputes - this along with the rising TRPs is proof that Star Plus has presented exactly the kind of show viewers were waiting for."

Aap Ki Kachehri features real people, cases and situations with an aim to educate and entertain. It gets disputing parties on the small screen to discuss their issues, examine probable solutions and solve matters amicably, while educating viewers on the legal aspects of such situations.

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