Jan 5, 2009

Mktg - Dunkin' Donuts’ to launch $100 mn ad campaign on 5 Jan

MUMBAI: Dunkin' Donuts is set to launch its $100 million ad campaign on 5 January.

Centred on the theme “You Kin' Do It," the campaign will be launched across online, TV and outdoor.

According to the grapevine, the theme plays off Barack Obama's campaign tune, "Yes we can," and the "kin'" from Dunkin'.

Meanwhile, the brand also aims to continue its participation in social media, like Dunkin' Dave on Twitter.

Dunkin' Donut's online agency of record is Studiocom.

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