tag:blogger.com,1999:blog-1887852744880120499.post8843735214744310530..comments2024-03-29T14:38:09.740+05:30Comments on Good Read: Mktg - What's in a Brand Name ?Unknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-1887852744880120499.post-78521170819441755162009-01-07T23:55:00.000+05:302009-01-07T23:55:00.000+05:30The Marketing Doctor (John Tantillo) has written h...<A HREF="http://blog.marketingdoctor.tv" REL="nofollow"> The Marketing Doctor (John Tantillo)</A> has written how in these tough economic times, marketing will be more rather than less important: <A HREF="http://blog.marketingdoctor.tv/2008/12/13/brand-winners-and-losers-store-brands-and-obama-as-brand-change.aspx" REL="nofollow">grocery store brands</A>, are paying attention to what target market wants; the <BR/><BR/><A HREF="http://blog.marketingdoctor.tv/2009/01/04/brand-winners-and-losers-hollywood-and-the-american-steel-industry.aspx" REL="nofollow">steel</A> and <A HREF="http://blog.marketingdoctor.tv/2008/12/06/brand-winners-and-losers-gm-and-the-american-worker.aspx" REL="nofollow">auto</A> industries are paying the price for having ignored their target markets; and those who think through their brand and business model and market effectively--rather than throwing everything at the net and hoping for the best--are shown to be successful even when those within the same industries are flailing: cases in point: <A HREF="http://blog.marketingdoctor.tv/2008/12/30/new-jersey-newspaper-bucks-the-trend-and-wins.aspx" REL="nofollow">TriCityNews</A>--a paper that has resisted the online trend and continues to provide local advertisers and, at the other end of the spectrum, <A HREF="http://blog.marketingdoctor.tv/2008/12/27/brand-winners-and-losers-amazon-and-traditional-retailers.aspx" REL="nofollow">Amazon</A>--which actually saw sales increase while most other retailers saw sales decline.elohttps://www.blogger.com/profile/00928352766284488932noreply@blogger.com