tag:blogger.com,1999:blog-1887852744880120499.post740183296398247756..comments2024-03-28T10:16:01.834+05:30Comments on Good Read: Mktg - McDonald's New LookUnknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-1887852744880120499.post-21892485525547938442008-12-06T03:58:00.000+05:302008-12-06T03:58:00.000+05:30Enjoyed your post. No surprise about McD's effecti...Enjoyed your post. No surprise about McD's effective storytelling in communicating its brand. In co-writing my book, Everything I Know About Business I Learned at McDonald's (McGraw-Hill 2008), I discovered that McD uses storytelling to communicate lots of messages, whether it's showcasing top-producing franchisees, expressing the company's Plan to Win Strategy, or simply commemorating an employee anniversary. I'd say storytelling is a big part of the company's DNA.Adina Gennhttps://www.blogger.com/profile/10389856320971742337noreply@blogger.com