PEOPLE, The World's # 1 Celebrity Magazine launches in India
MUMBAI: Outlook Group launches PEOPLE, the world's leading celebrity news magazine, in India under a licensing agreement with Time Inc. Time Inc. is the largest magazine publisher in the United States.
With the India edition, PEOPLE makes its overseas debut as a fortnightly national celebrity news magazine. Priced at Rs 30, the first issue [114 pages] will be launched nationwide on 4 July, 2008.
PEOPLE revolutionized personality journalism in 1974 and is today the world's most successful and popular magazine. Every week, the PEOPLE brand in the United States brings more than 43 million consumers the latest news, exclusive interviews and in-depth reporting on the most compelling people of our time. PEOPLE India will be a fortnightly magazine. It will be a celebrity news magazine that will showcase 'Extraordinary People ' and 'Extraordinary Stories'. The first issue will be available on newsstands July 04, 2008 nationally.
Mr. Indranil, President, Outlook Group, while announcing the launch said, "We are delighted to be associated with Time Inc, one of the world's largest magazine publishers and to bring PEOPLE's unique editorial mix to India. The launch of PEOPLE will actually create a new genre, which is the "celebrity news magazine".
"The economic growth and opportunity in India right now makes this an ideal time to bring one of Time Inc's signature brands into the country," said Mr. Jim Jacovides, Vice President, Licensing and Syndication, Time Inc. Mr. Jacovides group is responsible for the licensing and syndication of Time Inc.'s leading brands globally. "We are pleased to add PEOPLE to our roster of 35 international editions published under license. "
Ms. Saira Menezes, Editor, PEOPLE in India, said, "We hope to be the biggest, most credible source of information on the people you want to know and the moment that shapes their lives. PEOPLE strives to tell stories that resonate, tell them well and to be at the same time fair, objective, factual and true."
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