Before The Times of India launched the Teach India campaign, the group (Bennett, Coleman & Co. Ltd, BCCL) had begun a similar initiative for the visually challenged on its radio station, Radio Mirchi – Audio Books and Audio Newsreel. It started as a pilot project in Delhi four months ago and involved the employees of Radio Mirchi. Three days ago, the initiative was thrown open to listeners.
After the success of the pilot project in Delhi, the campaign was taken across 32 centres where Radio Mirchi has a station.
As part of the campaign, Radio Mirchi, in association with the National Association for the Blind (NAB), is recording audio books for the blind. Also, a weekly half-hour audio newsreel is produced.
Riya Mukherjee, vice-president, brand integration and corporate social responsibility, Radio Mirchi, tells afaqs!, "We are experts in the audio medium and it was a natural thing for us to do. Both TV and newspapers have gaps. The latter needs to be in Braille for the benefit of the visually challenged and is a costly and time consuming process. TV has gaps because of its stress on visual impact. So, audio is the best medium for them."
Currently, Radio Mirchi is recording books for more than 84 institutes and catering to more than 5,000 visually challenged people. According to Mukherjee, these audio books include storybooks, textbooks for children and books with instructions on stitching and knitting for institutes that shelter destitute women.
Meanwhile, the weekly Audio Newsreel carries news and current affairs and other trivia from all over the world, and is delivered at institutes on Saturdays. The Newsreel can vary from station to station and also differs according to the demands of the different institutes. Mukherjee gives an example. "An institute in Mumbai asked us to record information differentiating between phonetically similar words like 'knight' and 'night'."
Currently, the Indian broadcasting law does not permit private radio stations to air news live.
Radio Mirchi has now begun inviting listeners to enrol to record books for the blind. This is currently restricted to Delhi, but would eventually be taken to other stations as well. "In just two days, more than 200 people have registered for the programme. They include people from SEC A and A+ and are mostly corporate executives, Delhi University professors, teachers and students," says Mukherjee.
The only criterion is clear speech and diction in English or Hindi. As the programme will be thrown open to listeners across other stations as well, other Indian regional languages will also be considered.
The NAB has installed recording software at the 32 Radio Mirchi stations across India. In Delhi, the registered volunteers will have to take out time to record books at three different centres: the NAB head office in RK Puram, Mirchi's branch office in Okhla, and the corporate office in Noida.
Mukherjee refused to divulge figures for expenditure on the campaign, except that, "The costs are minimal right now, which involves the cost of CDs, recording and transportation only. A larger project of building up a trust or something will come in later."
Subscribe to:
Post Comments (Atom)
23 comments:
Riya Mukherjee is doing a great job for the blind people by providing them audio's regarding current affairs and story books,etc.
These are not empty words which are uttered by a disciple of Jesus
who anyone would anticipate to say such as this. If you want to
know what folks are listening to and talking about on the opposite coast, Fly - Cast is
terrific. This is a fantastic app for people who travel
and it now supports multitasking.
Have a look at my homepage: http://www.online-radioportal.de
Tuxedoes, however, are traditionally inappropriate before 6pm.
If you have miscalculated the number of your guests from,
say from 200 to 300, the caterer should be able to whip up something to
ensure that there's no food shortage. I also explain to them that there needs to be a little light so their photographer can see what they are photographing.
Also visit my webpage ... http://protbirevo.postbit.com/everything-you-need-to-know-about-throwing-the-perfect-wedding.html
In response to this, there are always some people whose need to be noticed
causes them to present themselves in a manner so bizarre as to stand out in the crowd.
Instead of the truly free-roaming mechanics seen in a game like
Grand Theft Auto 4, the player is largely confined to the game's carefully laid out dirt roads. Various options are available to ensure there is room for everyone.
My blog crysis 3 key
In short, they become obsessed by the grass is always greener syndrome where everyone
else's relationship and their own past lovers are elevated to the status of perfection. Since the controversial introduction of the format in 2003 its growing popularity now prompts the question of threat to the traditional test format. Still, Lich King is not devoid of its flaws. In exchange you'll have
to pay a bit more for the GT 220, as most models are around $60 or $70 dollars.
In doing so, it becomes the only potential choice for
best gaming PC under 500 bucks in the desktop category.
For an in depth guide to the E8400 chip, I highly recommend reading
this article: Final Thoughts on the Intel E8400.
games for preschoolers. That assures a steady supply since it's easily replaceable. Today, the company has over 1. I died numerous times because of the stupid reload system.
Feel free to surf to my blog; http://www.jesuspal.de/pg/profile/LazaroGre
Employing riddles is always a possibility whereby the answer
leads to the geocache stash or another location where
another riddle needs to be solved before the final boon is revealed.
Performance and integrity of the coverage area are also going to be improved.
Not to get too much off topic, there are things in the latest installment
that are not even up to par with the previous installments.
my homepage - visit the following webpage
In the four tournaments since his first of the season, he.
they simply need to learn that you will not be
able to appease everyone of your player-base. Next Jim
Deacove developed a few of his own board games based on the principles of cooperation, group strategy and
joint problem solving.
Feel free to surf to my blog post ... http://www.iplayapps.de/forum/profile.php?mode=viewprofile&u=3865
When you open it, music starts playing, and you do not
have to do anything else but adjust the volume and close it
when you want it to be done. In addition to music, there is a wealth of
other audio and informational materials out there to investigate.
Some radio stations have also started making use of streaming MP3 format, which could be played through Winamp.
Also visit my web page: NAS Medicare Provider Education: Personal profile: Dollie Jamison
Like any game, when we stay within the rules, we score, and when we play
outside the rules there of course is a penalty.
At the same time, web games seemed like the future of gaming, and we wanted to be a part of it.
If you want to be able to hit the ball further and
harder, you should keep in mind to keep your grip on the bat
loose, your swing should begin with your legs and hips, and finally,
you must always follow your bat through.
Also visit my webpage :: www.spielespielen24.de
I cover my freshly sharpened hook with paste and coat the hair and bait
in paste. One of the benefits of fishing is that it
is not physically demanding. One can find another 2 options as to wholesale fishing rod, which might be hollow-tip rods and reels
and spliced-tip rods.
Take a look at my homepage: http://fishing.seweb.de
The developers are saying that Defiance is a pixel perfect shooter, so if you aim
at your target's head it WILL be a headshot instead of the invisible dice rolling a 5 and telling you that you somehow missed. All spaceship game leveling systems are designed slightly differently, but there are some general concepts that apply to all games in this genre. The main reason why you would want to do this is simple, you can unlock the true potential of your purchase.
my weblog: mouse click the next web page - www.spielespielen24.de
This has led to an explosion of new radio stations and new ways to access existing radio stations with new facilities.
Download the radio becomes important for radio lovers and language learners.
On average, 32% of the population streams music, which is exactly the penetration of usage in the US.
My page Highly recommended Internet page
In the four tournaments since his first of the season, he.
If you don’t have much skill in programming, but still think that
creating and developing games is the most suitable
for you, there are special courses that will give you training in graphic designing, game development, and computer animation.
Next Jim Deacove developed a few of his own board games based on the principles
of cooperation, group strategy and joint problem solving.
Microsoft offers Windows Live Essentials 2011, the latest in its Movie Maker software.
All you have to do is select the movie from the Camera Roll and
adjust the slider. ' Game begins with a reasonable limit, but it gradually increases to excess as it becomes interesting and compelling to player.
Review my site videos downloaden
Let's think of words that sound dirty but really aren't.
If you don’t have much skill in programming,
but still think that creating and developing games is the most suitable for you, there are special courses that will give
you training in graphic designing, game development,
and computer animation. You can also customize the car including retractable hanggliders.
Literally wiping sweat from my forehead after doing my best 90s
dance moves to a memorable mix of old school joints from the likes of Special Ed, Eric B.
Pandora is free (ad-supported), but you can buy an upgrade
for no ads and other improvements. Do I have a niche or speciality that is going to make my station unique and successful.
Feel free to surf to my homepage ... internetradio
Like any game, when we stay within the rules, we score, and when we play outside the rules
there of course is a penalty. Imagine never having to worry about what
to wear to work, and even the infuriating traffic jams that
never seem to end. In this addictive puzzle game, catch that damn fly and avoid
those tricky obstacles.
Review my blog post ... Going On this site
The most attractive feature of an online radio tuner is its
ability to record what you're listening to. If you want to know what folks are listening to and talking about on the opposite coast, Fly - Cast is terrific. Some radio stations have also started making use of streaming MP3 format, which could be played through Winamp.
Once the game is 80% complete you will need to work on the
sound. If you don’t have much skill in programming,
but still think that creating and developing games is the most suitable for you, there are special courses that will give you training
in graphic designing, game development, and computer animation.
Next Jim Deacove developed a few of his own board games based on
the principles of cooperation, group strategy and joint problem solving.
My weblog; click through the following page
Upon examining some etymological dictionaries, one
can conclude that games are a creative expression of the human spirit through the creation of
an activity that has an entertaining, instructive and competing element.
If you don’t have much skill in programming,
but still think that creating and developing games is the most suitable for
you, there are special courses that will give you training in graphic designing, game development,
and computer animation. As ever we strive to help our customers make informed decisions and understand where their r4 cards are coming from.
My website; kostenlos spielen
Multiplayer versions is more exciting as in this, you'll be able to team up or even contend with other participants to defeat the enemies. This way you are not disappointed when you get residence, and you won't have to make a excursion back to the shop.
It's fast to build and play and will challenge your memory.
Here is my homepage - mouse click the following web page
When it comes to fishing, some goes for fishing as an entertainment activity and many depends upon fishing for their livelihood.
Spinning - Trout are aggressive and definitely will strike and eat smaller fish.
The less there is between you and the ocean, the more intimate
an experience you will have out at sea.
my weblog - Homepage des Autors besuchen
There are many free online games readily available for young kids,
teens, as well as grown ups. If you don’t have much skill
in programming, but still think that creating and developing games is the most suitable for you, there are special courses that
will give you training in graphic designing, game
development, and computer animation. People are now looking to be able to
connect to things like their vehicles through their smart phones, and now Buick has announced the release of their new e - Assist Fuel Effeciency smartphone games.
my blog - just click the next web site
Post a Comment