Aug 14, 2008
Lifestyle - GenNext Bras can shatter Glass
LONDON: Ladies, get ready for the GenNext undergarments! Leading lingerie chain Wonderbra has produced a poster illustrating its new bras not only give a nice lift but also a push-up hard enough to even "shatter" glass.
The advertisement shows a female model sporting a Wonderbra and her breasts smashing through the glass of a bus stand -- the striking poster has appeared at various sites across Germany, 'The Daily Telegraph' reported.
The poster, published by the leading British daily, appears at first sight to be a victim of vandalism rather than a marketing stunt. It is the work of the Frankfurt branch of leading international advertising agency Publicis.
Wonderbra has had a reputation for eye-catching advertising ever since supermodel Eva Herzigov posed in the firm's lingerie next to the slogan "Hello Boys" for a campaign in the 1990s.
Last year the company scored a viral Internet hit with a risque spoof of the cult Cadbury's drumming gorilla advert.
The Wonderbra version featured the enthusiastic and energetic musical efforts of a scantily clad brunette whose upper-body stability was only maintained -- thanks to just her brassire.
However, the advertisement, which had the catchline "Two cups full of joy", was never broadcast on television.
Wonderbra's other recent advertising gimmicks include painting a yellow strip in front of genuine safety lines at Singapore underground stations, to show the safe distance at which Wonderbra wearers will have to stand from the trains.