LOS ANGELES: America's obsession with beauty is posing serious problems for the health and economic well-being of women and young girls, according to a new report on the pursuit of physical perfection and the rise in cosmetic surgery among women.
The non-profit YWCA in US said women and girls are spending increasing amounts of money in their bid to look like idealized magazine models.
The report, Beauty at any Cost, noted US women spent some $7 billion a year, or an average of about $100 each, on cosmetics and beauty products.
That $100 a month, if saved and invested for five years, would pay for a full year of tuition and fees at a public college, the report calculated.
"We believe that the obsession with idealized beauty and body image is a lifelong burden that takes a terrible toll on all young girls and women in this country," said YWCA USA chief executive, Dr Lorraine Cole.
Nearly 11.7 million cosmetic surgical and non-surgical procedures were performed in the US in 2007 - a 446% increase in 10 years.
7 months ago