Mktg - NDTV,Tourism Ministry to explore "Seven wonders of India"

Year-long campaign will cover all States

Initiative to unravel new landmarks


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NEW DELHI: News channel NDTV, in association with the Union Tourism Ministry, launched a special initiative on Monday to unravel new landmarks and historical monuments across the country as part of the popular “Incredible India” campaign.

Titled “7 Wonders of India,” the campaign will explore the seven best natural and man-made marvels to tap the tourism potential. The first-of-its-kind initiative will provide an interactive and innovative platform for Indian citizens, clubbed into 16 clusters, to choose the incomparable wonders in their State.

NDTV chairman Prannoy Roy said: “It is our privilege to partner with the Ministry of Tourism’s Incredible India campaign to discover and bring forth these wonders tucked away around the country. We wanted to showcase the incredible heritage of the country to catch the imagination of both domestic and foreign tourists. Hundreds of places existing across the nook and cranny of the country will now be re-discovered. Interestingly, not only known but unfamiliar places would be covered in the campaign.”

The year-long campaign, he said, will cover all States “We will ask the people of West Bengal, Madhya Pradesh, Uttar Pradesh and Karnataka and all other States which are the seven wonders in their State. They can send us their opinion through e-mail and SMS. We will be showcasing all these places in all NDTV channels beginning September. We are confident that the unique initiative will give the people not only in our country but across the globe an opportunity to enjoy the magnificence of our 5,000-year-old heritage.”

Expressing confidence that the campaign would encourage people to experience the beauty of heritage properties across the country, Union Tourism and Culture Minister Ambika Sonia said it was important to safeguard the heritage properties for the future generation. Every month, the seven uppermost choices would be nominated for an all-India selection.