Mktg - Harrison Ford designs Watch inspired by environmental conservation

Prithwish Ganguly

Indiana Jones star Harrison Ford has collaborated with ace watch brand Hamilton. The big news is that Ford has designed the model which is inspired by environmental conservation. We quizzed the actor on his new initiative towards conserving nature.

How did you come up with the design for the watch?
First of all, it was important for me that the resulting watch should reflect the global scale of the vital work of Conservation International. To satisfy that need I came up with the idea of using the GMT functionality, with its second time zone selection, to draw attention to a range of focus locations for Conservation International projects, from Brazil to Indonesia. Also, the preservation of our planet is an extremely time-critical issue that should always be at the forefront of our minds —that’s why each watch has the Conservation International logo, together with my signature, engraved on it.

Are you happy with the way it has turned out?
Since I had such freedom in designing the watch I have no excuses — I love it of course! I really like the way the mixture of precision timekeeping, while the vintage design touches reflect the message of Conservation International concerning the fragility of time.

Why is this cause the one for you? Why do you feel it’s important?
Our health relies entirely on the vitality of our fellow species on Earth. When we protect the places where the processes of life can flourish, we strengthen not only the future of medicine, agriculture and industry, but also for peace and prosperity.