Nov 15, 2008

Books - Nandan Nilekani's Imagining India to debut on 24th November

Rajeshwari Sharma

New Delhi: Nandan Nilekani, normally unflappable, lost his cool when he was asked in an interview why he was becoming an author. What do you have left to prove? Are you playing at being an author?
“What do you mean?” Nilekani, co-founder and co-chairman of software maker Infosys Technologies Ltd, had retorted in the interview he gave for a profile published in the 2 August edition of Lounge. “I have worked hard on this. Every single idea in that book is mine. I am going out on a limb here; opening myself up to criticism; people I don’t know can take potshots at me.”
Nilekani’s much anticipated book, Imagining India: Ideas for the New Century, will be launched on 24 November in New Delhi, and in his hometown Bangalore three days later, followed by other Indian cities, including Mumbai, Chennai, Kolkata and Hyderabad. The book will also be released in the US and elsewhere in 2009.
Imagining India will also mark the India debut of Penguin Books Ltd’s non-fiction imprint Allen Lane, named after the publisher’s founder. The list of authors published under the label include economists Amartya Sen, Thomas Friedman and Joseph Stiglitz; journalist Malcolm Gladwell, American film-maker Michael Moore and biologist Richard Dawkins.
“It’s a definitive book on India,” says Penguin Books’ India managing editor Udayan Mitra on Nilekani’s debut offering. “It’s the kind of book that has an international appeal. Nilekani has been in the forefront of IT revolution in India and is one of the most recognized faces globally”.
Imagining India is divided into four parts: The first dwells on topics, including globalization, India’s demographic advantage, the changing role of the entrepreneur and technology. The second is about the infrastructural challenges and the third looks at issues such as conflicting political ideologies, labour reform and higher education. The last section deals with democracy and technology, health, pensions and entitlements, the environment and energy.
The first 150-200 pages chart Indian history from the Indus Valley Civilization to British colonial rule to the present day.
“There is a slew of books on India’s future that make Indians feel good; they inculcate an air of self-congratulation,” said historian-author Ramachandra Guha, a longtime friend of Nilekani, who was one of the first to see a draft of the book. “Nandan’s book makes you think and introspect about India’s future.”
“It is a very well-written, carefully argued book,” Guha added. “He has accurately identified the problems and faultlines, and suggested solutions. Of course, anyone reading it won’t agree with it 100%, but will (nevertheless) be stimulated, provoked and informed.”
Guha said he himself doesn’t share Nilekani’s optimism because “by temperament, I am more sceptical” as historians usually tend to be.
Penguin is betting big on Imagining India. Though the publisher isn’t disclosing the precise number of copies it is printing, the book will have the biggest print run this year for a book by the publisher, says Mitra. The last biggest print for Penguin this year has been 25,000 copies, but Mitra declined to name the book.
In the next nine months, the Allen Lane imprint’s line-up in India will include former presidents A.P.J. Abdul Kalam and K.R. Narayanan, Infosys co-founder and chief mentor N.R. Narayana Murthy and author-activist Arundhati Roy.
Other non-fiction imprints available in India include Little, Brown and Co. and Weidenfeld and Nicolson from Hachette, Knopf from Random House and Fourth Estate from HarperCollins Publishers.
“Imprint strategy is a recent thing in India and it’s to be seen how many imprints can be spun out successfully here,” says Thomas Abraham, managing director, Hachette India, part of Paris-based publishing group Hachette Livre SA.
Imprints help publishers focus on a “particular genre and certain kinds of books”, says Yogesh Sharma, general manager for sales and operations at HarperCollins Publishers India Ltd. “But at the end of the day, it is the author which really matters”, Sharma says, adding: “Readers really do not care who publishes (pulp fiction author) Sidney Sheldon.”
Penguin plans to put a major effort into promoting Imagining India over the next several months, including a six-city tour by Nilekani, tie-ups with mobile service providers and a website (www.imaginingindia.com) to engage readers in a discussion on India. It also plans a separate marketing strategy for academic institutions and says it is in talks with a coffee chain for specifically reaching out to young people.

3 comments:

bhattathiri said...

Mr.Nandan Nilekani's success in the art of Management has become a part and parcel of everyday life, be it at home, in the office or factory and in Government. In all organizations, where a group of human beings assemble for a common purpose irrespective of caste, creed, and religion, management principles come into play through the management of resources, finance and planning, priorities, policies and practice. Management is a systematic way of carrying out activities in any field of human effort. Management need to focus more on leadership skills, e.g., establishing vision and goals, communicating the vision and goals, and guiding others to accomplish them. It also assert that leadership must be more facilitative, participative and empowering in how visions and goals are established and carried out. Some people assert that this really isn't a change in the management functions, rather it's re-emphasizing certain aspects of management.

Its task is to make people capable of joint performance, to make their weaknesses irrelevant, says the Management Guru Peter Drucker. It creates harmony in working together - equilibrium in thoughts and actions, goals and achievements, plans and performance, products and markets. It resolves situations of scarcity, be they in the physical, technical or human fields, through maximum utilization with the minimum available processes to achieve the goal. Lack of management causes disorder, confusion, wastage, delay, destruction and even depression. Managing men, money and materials in the best possible way, according to circumstances and environment, is the most important and essential factor for a successful managemen

Ramesh said...

I have seen the interview of Nandans on NDTV and I am very much eager to read his book as I was thoroughly impressed with areas that he had talked on... I hope it is going to provoke innovative thoughts of young soles and to understand and capitalize the globalization as it is from a person who has seen the complete cycle and the one who benifitted too.

Mizwar Smith said...

Thanks ever so much, very useful article. If you do not mind, please visit my article related to pandeglang district in Banten, Indonesia at Kenali dan Kunjungi Objek Wisata di Pandeglang or Kenali dan Kunjungi Objek Wisata di Pandeglang second and also related to a leadership at Mengembalikan Jati Diri Bangsa and Oes Tsetnoc or Oes Tsetnoc the second and our hard work at Kerja Keras Adalah Energi Kita that's right Kerja Keras Adalah Energi Kita, and Gempa 6,4 SR Ujung Kulon Saat Kenali dan Kunjungi Objek Wisata di Pandeglang, very smart thank you!