MUMBAI: Palador has joined hands with the organised retail chain stores Landmark, MusicWorld and Crossword, along with major standalone stores in Mumbai like Rhythm House and Granth to distribute DVDs of World Cinema.
Palador, which boasts of owning rights to over 1,000 films, now intends to independently release World Cinema titles from its collection. With this association in place, fans will now be able to get access to Palador’s titles at over 45 retail stores across India.
The seven films being released in DVD format include five classics from master filmmaker Ingmar Bergman - The Silence, Winter Light, Through A Glass Darkly, Summer With Monika and Music in Darkness - along with two contemporary titles End of Violence and Away with Words. The price of each DVD is kept at Rs 399.
Palador Pictures founder and MD Gautam Shiknis said, “Home video retail is a crucial part of our integrated plan to promote world cinema across all mediums available in the country today. Palador is pleased to announce the association with organised chain stores like Landmark, Musicworld and Crossword to retail its World Cinema titles across India. With this relationship onboard, we intend to release 50 titles subsequently during next quarter and henceforth, reaching sales figure of half a million copies by 2010.”
With tie-ups with Moser Baer and IndiaPlaza, Palador has already pumped over 40 World Cinema titles into the market. These films include Akira Kurosawa’s Seven Samurai and Yojimbo, Infernal Affairs, Wong-Kar Wai’s In The Mood for Love, The Eye, Bergman’s Wild Strawberries, Dead Man and Godzilla
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