Lead India is rapidly turning into quite a fixture at award shows. The campaign for The Times of India was created by JWT, and after having won at the GoaFest, the AME Awards, and helping India win its first Grand Prix at the Cannes 2008 along with an Integrated Titanium Lion, has struck once again.
This time, Lead India won JWT the Grand Effie at the awards ceremony concluded in Mumbai on November 26. Some JWT teammates even hailed this to be exiting chief creative officer Agnello ‘Aggi’ Dias’ farewell gift to JWT.
Incidentally, Bennett, Coleman and Co Ltd (BCCL) also won the Client of the Year award at the Effies, 2008. BCCL won two golds, but it is largely the points garnered by the Grand Effie (25 points) that fetched it this accolade. ITC Limited-Food Division was at rank two in the list of client winners, with a total of two golds.
It was JWT all the way as the agency also managed to reign on the Yahoo! Big Idea Chair, for sunsilkgangofgirls.com.
The Marico Uncommon Sense award went to JWT again for Lead India, while O&M took home the Brand Equity Bravery Award for Bingo! (for its entry, No confusion, great combination).
The People’s Choice Award for the best case study presentation also went to O&M for Bingo!. This award is given to the entry that is most voted for by the audience present at the time of the case study presentation round of judging.
Last year, Lowe had won the Grand Effie for its campaign ‘Condom, Bindaas Bol’ for the USAID, while the Yahoo! Big Idea Chair had been given to McCann Erickson for Happydent White ‘Palace’.