Suvi Dogra
Bullish on the potential of the internet as an economical selling and distribution model besides a potent marketing one, Swiss watchmaker TAG Heuer — part of French luxury goods group Louis Vuitton Moet Hennessy (LVMH) — is planning to retail its products online.
The move also follows on the back of the worldwide slowdown and the company's plans to go slow on establishing new Tag Heuer exclusive boutiques. “We don't have enough boutiques across the globe to retail these exclusive products. And we don't want to sell them through the watch and jewellery stores as they are more mass channels,” said Jean-Christophe Babin, president and CEO, TAG Heuer.
The company wants to develop high-end luxury accessories for exclusive retailing though the internet. “We are exploring the opportunity to sell not only our mobile phones but also exclusive luxury items and techno-design accessories developed especially for retailing through the internet,” said Babin.
TAG Heuer has already designed memory sticks, external hardware and other techno-accessories for men. “These accessories are made with advanced technology from the TAG Heuer stables and we are currently testing these products,” he added. The company also hopes that given the small size of these new products, the shipping charges will be less and not act as a deterrent to online selling.
Globally, TAG Heuer has already forayed into the e-commerce arena by tying up with select online retailers to sell its watches — an initiative that made it the first brand to offer an entire line of luxury watches for secure purchase online. The company plans to capitalise on internet advertising in a more focused manner. While traditional channels are still growing, internet advertising has witnessed around 40 per cent growth, according to industry estimates.
“An average person spends two hours on the internet and 10 minutes reading newspapers. Therefore, in terms of advertising, it is natural to divert some of your money to internet channels,” Babin said.
TAG Heuer recently launched its online campaign in the country wherein one can see the TAG logo displayed on select web portals. The company has also displayed an analog clock with its logo telling corporate executives to ‘tag’ with TAG Heuer time on websites such as Google, MSN Lifestyle and others.
Despite the economic slowdown, Tag Heuer registered a double-digit growth in the country, becoming the third-largest brand in the country. “Our average purchase value has gone up from Rs 45,000 to above Rs 100,000, an indication of what our growth prospects are in the country,” said Babin.
The company retails in 24 cities, through 74 outlets in the country and sold around 11,000 watches last year.
Dec 10, 2008
Subscribe to:
Post Comments (Atom)
51 comments:
Greetings! Very helpful advice within this article! It's the little changes that make the most important changes. Many thanks for sharing!
Look into my blog post : Canada Goose outlet
Informative article, just what I needed.
Feel free to surf my blog : Canada Goose
You have made some really good points there.
I looked on the web to learn more about the issue and found
most individuals will go along with your views on this
site.
My web site - Cheap nfl jerseys
You have made some really good points there. I looked on
the web to learn more about the issue and found most individuals will go along with your
views on this site.
Also see my web page > Cheap nfl jerseys
Great post. I used to be checking continuously this weblog and I'm impressed! Extremely helpful info specially the remaining part :) I handle such information much. I used to be looking for this certain info for a very lengthy time. Thanks and best of luck.
Feel free to surf to my web page ... www.christianlouboutinoutletshop2013.com
Asking questions are really fastidious thing if you are not understanding anything completely,
but this post presents good understanding even.
Look at my webpage; christianlouboutinoutletshopx.com
また、その柔軟性は場所に表示で寸法。ことができます電話を呼び出すまでシャネル事務所とがコード確認。プル自体する必要がありますと一致、リラクゼーションバッグのハードウェアで日陰とトーン。Howerver, クイズ作成対策は匹敵この。
フリップフ ロップは夏多年草お気に入りそれです建設の徹底的に-シープスキンが並んでおり、クッションのエヴァの唯一とcoziness。いいえ 必要があります の エキストラ 装飾、ステラ なめらかな シルエット
しません を必要とする 任意。 男性と女性 オフを開始 に ドレスで でもこれらバッグの春、夏 現在。
Check out my blog :: http://www.vitonsaifu.com/
それすることはできませんが圧力たくさんのこと必要がありますを行うに詳細調査。頻繁にインスタンス得ることができる、減少量これらの荷物。問題は何正確にすることができますとみなさ元で、地球の傾向。過ごすまたは信用格付けカードを追加防衛。
Also visit my weblog シャネル バッグ
I am really impressed with your writing skills and also with the layout on your
blog. Is this a paid theme or did you modify it yourself?
Anyway keep up the excellent quality writing, it is rare to see a great blog
like this one these days.
Look into my webpage: Replica Rolex Watches
When you have branded shoes, you elevate your social status.
Not just this brand, you can also discover other renowned
brand replicas on numerous internet sites. For all the things else there are babouska' Gucci handbags. As an on the internet retail store, getting from Quality-A-Footwear is hassle-free and easy. http://www.nissenren-aomori.or.jp/cgi-bin/bbs/bbs.cgi/
I'd like to thank you for the efforts you have put in writing this blog. I really hope to view the same high-grade blog posts by you later on as well. In fact, your creative writing abilities has motivated me to get my own, personal blog now ;)
Also visit my site - air max 95
Hurrah, that's what I was seeking for, what a information! existing here at this blog, thanks admin of this web site.
my page - Polo Ralph Lauren Outlet
You should be a part of a contest for one of the greatest sites on the web.
I am going to highly recommend this web site!
Also visit my blog www.tpca.or.tz
For allowing USB or even Fire Wire interaction you can your
internet site dock connector. They display a great scale of shoes sneakers suited
several sports. They have a great range of shoes
sneakers suited for all sports. Both stress flexibility,
functionality and style and design. http://wiki.
lr-club.ru/index.php/%D0%A3%D1%87%D0%B0%D1%81%D1%82%D0%BD%D0%B8%D0%BA:JuanGarla
Definitely believe that which you said. Your favorite reason appeared
to be on the web the simplest thing to be aware of. I say to
you, I certainly get irked while people consider worries
that they plainly don't know about. You managed to hit the nail upon the top and defined out the whole thing without having side-effects , people could take a signal. Will likely be back to get more. Thanks
Feel free to surf to my web-site: cheap nike air max shoes
Hmm is anyone else experiencing problems with the images on this blog loading?
I'm trying to find out if its a problem on my end or if it's
the blog. Any responses would be greatly appreciated.
Feel free to surf to my weblog; cheap nike air max 2009
Wow, marvelous weblog layout! How long have you
ever been blogging for? you made running a blog glance easy.
The total look of your website is magnificent, as smartly as the content material!
Also visit my web-site; cheap nike air max shoes
Including a large number hotels and cafs that will
offer you Wi-Fi. This one data can be on your very own report for that are several several
lots of. It had a square green-glass wine bottle with an weird
gilded brass covering. It was ornamented with gold tassels, and had another label with an ageless "R".
http://study.efet.info/groups/the-right-complete-guide-to-waste-audit-of-organizations/
Pretty nice post. I just stumbled upon your weblog and wanted to say
that I have truly enjoyed browsing your blog posts.
In any case I'll be subscribing to your feed and I hope you write again soon!
My web page: cheap nike air max
Whats up are using Wordpress for your blog platform? I'm new to the blog world but I'm trying to get started and create
my own. Do you require any coding knowledge to make your own blog?
Any help would be greatly appreciated!
My web site kors hunger campaign
Awesome! Its in fact remarkable paragraph, I have got much clear idea regarding from this post.
My webpage :: cheap nike air max bw
I get pleasure from, result in I discovered just what
I used to be looking for. You've ended my 4 day lengthy hunt! God Bless you man. Have a nice day. Bye
Feel free to surf to my homepage - http://cheapairmaxonline.blog.fc2blog.us
Heya i'm for the first time here. I came across this board and I find It really useful & it helped me out much. I hope to give something back and help others like you aided me.
Also visit my webpage nike air max on sale
You have made your stand pretty nicely!.
Feel free to visit my web-site: karen millen outlet
Great post. I was checking continuously this blog and I
am impressed! Extremely useful info specifically the ultimate part :) I care for such info much.
I was seeking this particular info for a very long time. Thank you and best of luck.
Look at my homepage cheap nike air max 2009
I used to be recommended this blog by my cousin.
I am no longer certain whether or not this post is written by means
of him as no one else know such unique about my difficulty.
You're amazing! Thanks!
Also visit my webpage: cheap nike air max 2009
Highly energetic blog, I loved that a lot. Will there
be a part 2?
My website ヴィトンバッグ
あなたを受け取るの完璧な音声品質とあなたが生成されます国際電話でローカル料金!ルイ・ヴィトンを示した既存黒/白傾向もように暗いカバー茶色の含まれて一緒に真鍮結果とハードウェアがが長くストラップリムーバブル
my blog ルイヴィトン バッグ
The very sides of the particular shoulder bags included accordian pleats.
Gucci's shoulder hobos could easily fit purse essentials and then a few extra items. Most of it has fluoride -- which clearly is a kill and not intended for human use. Counterfeiting is creating is the global economic woes. http://mivideocristiano.com/blog/141324/prada-bags-carry-fashion-with-you/
Here is my blog post - gucci handbag
Mainly, because of elements need to be used to production these boots.
These comfortable shoes are quite contemporary and protect your feet from the frigid cold as well.
Could not wear them track pants, sweats, or pajamas!
Upon all, Uggs are hands down comfortable, stylish and
as a result go with lots of outfits. http://mivideocristiano.
com/blog/141197/uggs-women-039-s-classic-excessive-boots-by-true-ugg-boots/
It's very easy to find out any topic on web as compared to textbooks, as I found this paragraph at this web site.
Look into my webpage polo factory store
Gucci was accountable for making quite many making
practices of the vendors products. The material a is used is 100% silicon rubberized.
I can't believe how open yet cheap it is always and they been lately doing this forever." a customer said. In deboss the design typically is recessed down into the wristband itself. http://kay-daemmer.de/index.php?do=/profile-32556/info/
While under your favorite pair of boot-leg jeans, they look really nice.
Animal fur smells like hair when burned, phony fur does definitely.
UGG Australia could be the largest distributor behind Grade-A sheepskin.
Martens also became associated a few music subcultures coming initially from the U.
http://voyances.tritanium.be/userinfo.php?
uid=13938
Here is my page: real ugg
Counterfeiting is adding is the worldwide economic woes.
Few, assuming that any, admit not knowing feeling nervous likely to see their tooth doctor.
By 1938, Gucci developed collectively using the right boutique was
set up in Rome. These items shoes, clothes, accessories, and bags.
http://2miz1olaq.biz/face/index.php?do=/profile-4688/info/
Here is my webpage ... coat clothing
If you happen to going to wear boots do not think of after crowd.
With soccer hooligans continuing to make full use of their Dr.
Usually these come from Gold, Sliver, together with Titanium with precious stones.
A person's Gallatin boot was styled on bike boots. http://www.fc1.vortext.org/The_Way_To_Spot_Dodgy_Ugg_Boots
Along with the same moments the body is truly heated with the warm boots.
In the the time,the variants and colors amongst UGGs were their booming.
Skirts, coat, pants everything many people do just
to be able to make focus. Your little you will love the feeling
of sheepskin as almost as much as you do. http://www.ford-puma.
cz/modules.php?name=Your_Account&op=userinfo&username=AdanLZMY
If you need to update your wardrobe this occasion
cosy footwear is vital. With soccer hooligans continuing to benefit from their
Dr. Can imagine wearing ugg boots to the key?
Retailers selling dog and other mammal fur as
ake fur?helped bring to fix it law. http://animetion.
altervista.org/modules.php?name=Your_Account&op=userinfo&username=LucilleVH
The boots along with boot cut skirts and can turn into worn with
dresses. Uggs don't notice since they pull away moisture. Better is one among the warmest and greatest practical natural insulation products. If your boots are simple add dramatic appliances to your gown. http://california.us-classifieds.net/jobs/full-time/compress-in-ugg-boots-5730.htm
My blog post ugg boots classic
Many men coupled with womenlike these bottes for that grounds.
Own ugg boots available from a respectful organize that you could very well trust.
Follow this if you're not willing to see its shrinking, sooty image. Zoe Saldana wore them cuffed over your loved one tight denim bermuda. http://www.kiazzakiazza.com/index.php?do=/profile-155884/info/
They are a great deal of sought after, as well as a very expensive.
Touchscreen printed wristbands are unquestionably the final marketing strategy.
Organization uses real skin or animal skin to manufacture the bags.
There have been also classic hobo handbags on runway in python and smooth house.
http://www.ahapunanaleo.org/index.php?/member/77481/
The colors on Gucci's shoulder designer handbags were light tans and dark blonde. Of course, term ull?means different in order to different people. They can now use their unique wisdom to layout the special & unique bags. Realistic Gucci handbags are meant of high very good materials. http://www.bertharenteria.com/groups/gain-the-best-replica-gucci-bags-for-the-your-beloved-one/
Gently scrub to clean the entire area and rinse off
boots in clean, cold water. Griggs Group wisely decided
dealing with using Dr. Upon all, Uggs may be comfortable, stylish and as a result go with heaps of different outfits.
They could be worn with skirts or bohemian dresses. http:
//www.freefind4u.com/index.php?page=article&article_id=175920
Also visit my web-site - ugg boots ireland
My brother recommended I would possibly like this blog.
He was entirely right. This submit truly made
my day. You cann't imagine just how much time I had spent for this information! Thank you!
My blog post Nike Air Max 90
Excellent web site you've got here.. It's difficult to find quality writing like yours these days.
I really appreciate individuals like you! Take care!
!
Review my page Air max billig
If you wish for to get a good deal from this article then you have to apply such
techniques to your won website.
Feel free to visit my homepage - günstige nike air max
Hi to every one, for the reason that I am truly eager of reading this blog's post to be updated on a regular basis. It includes good stuff.
My webpage; グッチ 財布 :: http://www.latestmodelsgutchi.com ::
I like the helpful information you provide in
your articles. I will bookmark your blog and check again here frequently.
I am quite certain I will learn many new stuff right here!
Good luck for the next!
Have a look at my website ... Nike Air Max 24-7
Appreciating the time and effort you put into your website
and detailed information you offer. It's great to come across a blog every once in a while that isn't the same out of date rehashed information.
Fantastic read! I've bookmarked your site and I'm including your
RSS feeds to my Google account.
Feel free to surf to my webpage gucci 財布
Thanks for the article really helpful would u visit my website on: Kampus terkemuka
What are the company's plans regarding the establishment of new TAG Heuer exclusive boutiques?, visit Telkom University
Post a Comment