Dec 20, 2008

Tech - Google increases search share in November: comScore

WASHINGTON (AFP) - Internet search giant Google slightly increased its share of the US search engine market in November, online researcher comScore Inc. reported.

The Reston, Virginia company said Google sites led the US search market in November with 63.5 percent of the searches conducted, a gain of 0.4 percentage points from October.

The number of searches conducted on Yahoo! sites fell 0.1 percentage points to 20.4 percent, comScore said.

Searches on Microsoft sites fell 0.2 percentage points to 8.3 percent. They were down by the same amount at Ask Network, which notched up 4.0 percent of total searches.

AOL gained 0.1 percentage points for 3.8 percent of the search market last month.

ComScore said Americans made a total of 12.3 billion searches in November, a three-percent decline from October, which had 31 days as opposed to 30.

It said that YouTube, the Google-owned video-sharing site, received 2.79 billion search queries in November, up from 2.58 billion in October.

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