Jan 14, 2009

Business - India;Bengaluru emerges as new battleground for English dailies

Dhaleta Surender Kumar

Bengaluru has been one of the toughest markets for the world’s largest English daily, The Times of India (TOI). It took the giant 16 long years, after it entered Bengaluru in 1984, to topple the then incumbent, Deccan Herald, from the No. 1 position in terms of circulation.

What helped TOI was the changing demography of India’s Silicon Valley. As Bengaluru changed from being a Kannadiga city to a cosmopolitan one, TOI gained ground swiftly. With Bengaluru becoming an IT hub, it attracted a migrant population from the rest of India, including the North and Mumbai. TOI gained because it was better known among the newcomers than the South based daily, Deccan Herald.

TOI reigned supreme for six years after that. In 2006, its rival from Mumbai, Mid-Day arrived.

Meanwhile, TOI acquired competitor Vijay Times, which was subsequently closed down to launch Bangalore Mirror in the following year. The entry of Mid-Day added to the competition that already existed in the form of The Hindu, The New Indian Express and Deccan Herald.

To make things tougher for TOI, two new players, Deccan Chronicle and DNA, entered the market in 2008.

Today, Bengaluru has as many as eight English dailies, catering to 14 lakh households and 70 lakh people. Six of the players are fighting tooth and nail for a significant share of the Bengaluru market.

Consider the figures. As per ABC (Audit Bureau of Circulation) figures, during January-June 2008, Deccan Herald had a circulation of 1.35 lakh, while Bangalore Mirror sold around 1.32 lakh copies. Among the rest, The Hindu (Chennai edition) sold around 49,000 copies, while The New Indian Express and Deccan Chronicle managed 22,000 and 21,000 copies, respectively.




There are other dailies that were not covered by ABC in the period under consideration, but which claim to have a substantial circulation. TOI, for instance, claims a circulation of 4.5 lakh copies. According to ABC, during July-December 2007, when it was audited last, TOI had a circulation of 4.04 lakh copies.

Among other dailies that do not have an ABC certificate, Mid-Day claims a circulation of 60,000 copies, while DNA, the latest entrant, claims a circulation of 1.75 lakh copies.

The big question is: Is there enough space for all eight players? For that, one has to understand household readership patterns.

In any household, there is a main daily, and then with increasing household income, a second, or at times, even a third daily, depending on the number of members in the household and affordability.

Media observers are of the opinion that in the current market scenario, a majority of the households have TOI as their main daily. Deccan Herald households are also a large number, which makes it the No. 2 daily.

In such a scenario, they feel that newer players, such as DNA and Deccan Chronicle, will try to enter the Deccan Herald households, rather than take over TOI’s turf.

The Hindu, which distributes its Chennai edition in the city, has a small, but loyal, set of readers. The same applies to The New Indian Express. These two dailies are old-timers in the market.

Among the other new dailies, Mid-Day believes that it doesn’t have any competition in the market because it is an afternoon daily. However, industry observers believe that this afternoon daily shares its target group with Bangalore Mirror, since both are compact and light reads.

Another factor that enters the calculation is that households also subscribe to local language dailies – sometimes even as a primary daily. Unlike many other state capitals, in Bengaluru, Kannada readers are in the minority.

Rahul Kansal, brand director, TOI, corroborates this fact. He says, “This is unlike Chennai and Thiruvananthapuram, where the Tamilians and Malayalis are in the majority, respectively. The Kannadigas are a minority in Bengaluru.”

Another important aspect of the Bengaluru market – unlike Chennai, which has a large chunk of local advertisers – is that the former gets access to most of the national advertisers who want to reach the increasing high-earning and high-spending population of the city.

According to Sudha Natrajan, chief operating officer and joint president, Lintas Media Group Bengaluru, of the national print advertising pie of Rs 9,000 crore, Bengaluru contributes around Rs 750 crore. And most of the English dailies in the city, except for Deccan Herald, have a presence across the country – be it TOI, DNA, Mid-Day or even Deccan Chronicle and The Hindu.

Natrajan says, “The newspapers have come to Bengaluru to woo national advertisers by offering them the city edition in a bouquet that also includes Delhi, Chennai and Mumbai.”

Saurabh Saksena, publisher, Mid-Day, Bengaluru, agrees, “We have national advertisers who take all Mid-Day editions – Mumbai, Delhi, Pune and Bengaluru. We offer them connect and engagement with 18 lakh young urban working professionals across India (YUMPIs). We are the only English daily, after TOI, to offer the four key metro cities to advertisers,” he says.

The major advertising categories are retail, real estate and appointment advertisements. The retail advertisers in the city are mostly national players. “Appointment advertisements (because of the IT factor) form a major chunk of all advertising in the city,” says Natrajan.

Its prosperity, younger age profile and metropolitan nature make Bengaluru an important market for many consumer categories. Therefore, it is only likely that other media brands may want to get in for a slice of the action. The real game, however, will be to see who survives after a couple of years.

353 comments:

1 – 200 of 353   Newer›   Newest»
Anonymous said...

http://www.cheapjerseysLimited.com www.cheapjerseysLimited.com ShataBuhcrard
http://www.jjwattjersey.com JJ Watt Women's Jersey ShataBuhcrard
http://www.cheapjerseysLimited.com cheap jerseys paypal ShataBuhcrard

Anonymous said...

buy tramadol online cheap cheap tramadol next day - tramadol narcotic high

Anonymous said...

buy tramadol tramadol withdrawal leg pain - where to buy tramadol over the counter

Anonymous said...

buy tramadol overdose on tramadol the effects - tramadol er 100mg

Anonymous said...

buy tramadol online cod overnight can you legally buy tramadol - buy tramadol cod online

Anonymous said...

buy ativan online ativan online purchase - ativan iv to po

Anonymous said...

cheap lorazepam q lorazepam normon 1mg 25 - the drug ativan side effects

Anonymous said...

ativan price ativan early pregnancy - ativan withdrawal how long does it take

Anonymous said...

tramadol overnight shipping tramadol no prescription overnight cod delivery - tramadol with no prescription

Anonymous said...

buy klonopin online klonopin dosage anxiety - klonopin dosage alcohol withdrawal

Anonymous said...

buy klonopin best place buy klonopin online - klonopin 2mg side effects

Anonymous said...

buy generic ativan ativan children - ativan and alcohol bluelight

Anonymous said...

order tramadol online tramadol hcl 50 mg half life - buy tramadol 99

Anonymous said...

buy tramadol tramadol withdrawal zaps - what are the best sites to buy tramadol online

Anonymous said...

buy klonopin klonopin cold turkey - klonopin dosage average

Anonymous said...

buy tramadol online tramadol user reviews - tramadol 627 get high

Anonymous said...

buy tramadol no rx tramadol hcl humans - can you order tramadol online legally

Anonymous said...

buy tramadol order tramadol from usa - tramadol recreational use dosage

Anonymous said...

klonopin online long term side effects klonopin - klonopin dosage rls

Anonymous said...

buy tramadol generic name tramadol hcl - buy tramadol online from usa

Anonymous said...

ambien online no prescription ambience mall gurgaon show timings - ambien and alcohol dui

Anonymous said...

buy tramadol no prescription tramadol hcl 200 mg er - order tramadol overnight mastercard

Anonymous said...

ambien online pharmacy cost of ambien with insurance - ambien drug alcohol

Anonymous said...

soma online buy soma online florida - soma pills sleep

Anonymous said...

order tramadol online mastercard tramadol withdrawal day 8 - buy generic tramadol no prescription

Anonymous said...

tramadol no prescription order tramadol american express - tramadol 100mg forum

Anonymous said...

tramadol buy tramadol online overnight uk - tramadol hcl vs tramadol

Anonymous said...

online soma mission soma san diego yelp - buy some plant

Anonymous said...

tramadol online tramadol vs codeine - tramadol online deutschland

Anonymous said...

buy generic tramadol online tramadol cream - tramadol 10mg

Anonymous said...

ambien pharmacy ambien 10 mg ingredients - ambien pill identification

Anonymous said...

ambien cr 15mg ambien high - how long does ambien 10 mg take to work

Anonymous said...

tramadol online buy tramadol 627 - tramadol overdose timeline

Anonymous said...

buy clonazepam online klonopin dosage mg - klonopin side effects yahoo answers

Anonymous said...

tramadol online tramadol vs percocet high - buy tramadol online free shipping

Anonymous said...

buy ambien online ambien stories reddit - ambien cr overdose dosage

Anonymous said...

generic ambien buy ambien europe - ambien walrus reddit

Anonymous said...

soma online somo 650 - buy soma drink

Anonymous said...

buy tramadol cheap buy tramadol online legit - buy tramadol no prescription overnight

Anonymous said...

lorazepam without prescription are ativan and xanax the same thing - ativan and alcohol withdrawal

Anonymous said...

ambien for sale ambien 10 mg color - ambien withdrawal long does take

Anonymous said...

where to buy ambien online ambien online without rx - ambien type of drug

Anonymous said...

tramadol online buy tramadol with paypal - tramadol 50 mg buy online

Anonymous said...

buy clonazepam klonopin 7 mg - klonopin for alcohol withdrawal

Anonymous said...

ambien for sale no prescription ambien online no prescription overnight - ambien side effects long term use

Anonymous said...

viagra online buy viagra no prescription cheap - does viagra work after prostate surgery

Anonymous said...

buy tramadol online no prescription overnight pill max order tramadol ultram online - tramadol urine test

Anonymous said...

buy viagra online viagra online order - viagra can women take

Anonymous said...

buy tramadol cash on delivery tramadol 50 high - buy tramadol from canada

Anonymous said...

buy ambien online no rx what does ambien cr pill look like - purchase ambien cr canada

Anonymous said...

order viagra overnight viagra 911 - buy viagra online us no prescription

Anonymous said...

purchase viagra no prescription viagra online amazon - cialis or viagra for women

Anonymous said...

ambien for sale ambien cr generic equivalent - ambien cr dosage maximum

Anonymous said...

buy ambien online ambien or zolpidem sleep walking - ambien cr drug assistance

Anonymous said...

buy brand viagra online buy viagra pfizer online no prescription - cheapest viagra online canada

Anonymous said...

carisoprodol no prescription buy somatropin in the u.s - buy cheap soma overnight

Anonymous said...

generic tramadol online tramadol 50mg nhs - tramadol for humans

Anonymous said...

klonopin sale klonopin 4mg dose - 2mg of klonopin and alcohol

Anonymous said...

order ambien online took 3 ambien cr - ambien cr taking 2

Anonymous said...

buy sildenafil highest quality generic viagra - buy genuine viagra

Anonymous said...

buy ambien online cheapest generic ambien online - ambien cr backorder

Anonymous said...

buy viagra viagra dosage directions - purchase viagra london

Anonymous said...

buy viagra without prescriptions buy viagra cheap canada - buy viagra by paypal

Anonymous said...

soma online soma drug test long does stay your system - buy saizen somatropin

Anonymous said...

buy viagra online viagra online genuine - viagra online no prescriptions

Anonymous said...

carisoprodol without prescription buy cheap soma no prescription - cost of generic soma

Anonymous said...

buy viagra online without rx buy viagra 100mg online - can you buy viagra from walgreens

Anonymous said...

viagra online best place buy viagra online uk - best website purchase viagra

Anonymous said...

where to order viagra buy viagra online in nz - viagra for women experience

Anonymous said...

buy viagra online buy online viagra viagra - www cheap viagra com

Anonymous said...

buy soma online soma drug 350 mg - soma pills dose

Anonymous said...

buy viagra viagra buy cyprus - buy viagra houston

Anonymous said...

generic sildenafil viagra zoloft interaction - generic viagra soft tabs 100mg

Anonymous said...

tramadol 50 high von tramadol - tramadol online no prescription cod

Anonymous said...

cheapest viagra generic viagra online fast shipping - can i purchase viagra over the counter

Anonymous said...

order viagra now viagra 30 mg - generic viagra cialis canada

Anonymous said...

buy tramadol with paypal legal buy tramadol online usa - buy tramadol online usa

Anonymous said...

buy propecia online cheap generic propecia online - generic version of propecia

Anonymous said...

buy viagra online can you buy viagra online legally - safe place order viagra online

Anonymous said...

cialis online cheap cialis online pharmacy - cialis daily forum

Anonymous said...

buy tramadol online tramadol hcl generic ultram - ultram vs tramadol generic

Anonymous said...

buy tramadol with cod tramadol withdrawal in cats - tramadol high lasts

Anonymous said...

order cialis no prescription cialis professional user reviews - generic cialis in australia

Anonymous said...

tramadol online tramadol for dogs euthanasia - tramadol al 100mg retardtabletten nebenwirkungen

Anonymous said...

tramadol online order tramadol online to florida - tramadol withdrawal emily

Anonymous said...

buy propecia online long until propecia generic - propecia online canada

Anonymous said...

buy viagra generic viagra no prescription needed - does viagra work for women too

Anonymous said...

buy tramadol for dogs generic name for tramadol - buy tramadol health solutions

Anonymous said...

buy propecia online buy propecia online with prescription - propecia fda

Anonymous said...

buy discount tramadol order tramadol online - tramadol 100mg sr tablet

Anonymous said...

buy strattera online strattera side effects dark urine - strattera black box

Anonymous said...

tramadol online pharmacy tramadol 50mg vs vicodin - best place buy tramadol online reviews

Anonymous said...

tramadol online buy tramadol buy cod - kind high tramadol

Anonymous said...

buy tramadol medication buy tramadol overnight - where to buy tramadol usa

Anonymous said...

strattera drug much does strattera cost - strattera dosing chart for children

Anonymous said...

tramadol online where can i buy tramadol over the counter in the us - tramadol addiction symptoms

Anonymous said...

tramadol buy buy tramadol online by cod - tramadol high vs hydrocodone

Anonymous said...

buy tramadol cod tramadol high liver enzymes - tramadol tolerance

Anonymous said...

tramadol 50mg buy tramadol online no prescription overnight - tramadol 50 mg side effects

Anonymous said...

buy propecia online results using rogaine propecia - are propecia side effects common

Anonymous said...

buy tramadol online no prescription overnight addiction to tramadol - tramadol overnight delivery cod

Anonymous said...

buy strattera online generic strattera usa - strattera pill size

Anonymous said...

buy tramadol online cod tramadol withdrawal flu symptoms - buy tramadol hcl 50 mg

Anonymous said...

tramadol no prescription tramadol and alcohol - tramadol 50mg tablets dosage

Anonymous said...

propecia for sale buy propecia 1mg - where to buy generic propecia uk

Anonymous said...

buy tramadol 180 tramadol high stories - tramadol 100mg slow release

Anonymous said...

generic strattera strattera side effects sleep - strattera drug forum

Anonymous said...

buy tramadol online no prescription cod tramadol m t7 - tramadol hcl blood thinner

Anonymous said...

buy strattera online order strattera online - strattera dosage compared to adderall

Anonymous said...

propecia without prescription reviews on generic propecia - propecia male fertility

Anonymous said...

buy tramadol online tramadol hcl can it get you high - tramadol overnight cod delivery

Anonymous said...

tramadol 50 mg what is the addiction risk associated with tramadol - tramadol 50 mg side effects

Anonymous said...

buy tramadol tramadol veterinary use dosage - tramadol

Anonymous said...

can you buy tramadol online legally tramadol hcl 100 mg - tramadol no prescription cheap

Anonymous said...

generic strattera strattera dosage adults - negative side effects strattera

Anonymous said...

purchase tramadol too much tramadol for dogs - buy tramadol cod

Anonymous said...

tramadol online get prescription online tramadol - tramadol withdrawal exhaustion

Anonymous said...

buy tramadol without prescriptions tramadol drug addiction - buy tramadol with cod

Anonymous said...

order propecia online propecia results six months - propecia side effects youtube

Anonymous said...

tramadol 50 mg tramadol addiction blue light - tramadol 50 mg withdrawal

Anonymous said...

buy tramadol buy tramadol free shipping - tramadol veterinary dose

Anonymous said...

tramadol 50mg tramadol 50 mg generic ultram - tramadol 50 mg iv

Anonymous said...

buy strattera online strattera side effects temporary - strattera side effects on children

Anonymous said...

order tramadol online without prescription tramadol purchase online no prescription - tramadol 50mg generic for ultram

Anonymous said...

tramadol overnight shipping gradual withdrawal tramadol - buy tramadol cod online

Anonymous said...

generic viagra ranbaxy viagra for women - generic viagra jelly

Anonymous said...

buy cheap tramadol order tramadol online 100mg - side effects of ultram tramadol

Anonymous said...

generic viagra buy viagra alternative - viagra and nitroglycerin

Anonymous said...

tramadol 50 mg buy tramadol without rx - tramadol hcl half life

Anonymous said...

cheap viagra buy viagra online tesco - buy cheap viagra no prescription

Anonymous said...

generic cialis generic cialis usa - order viagra cialis online

Anonymous said...

viagra online without prescription generic viagra online canadian pharmacy - buy cheap viagra online us

Anonymous said...

buy tramadol can i buy ultram online - tramadol hcl canine

Anonymous said...

tramadol 50 mg tramadol hcl buy - tramadol online no script

Anonymous said...

cheap viagra cheap viagra side effects - viagra levitra cialis

Anonymous said...

cheap viagra buy viagra online http buyviagraonlinehere - viagra questions and answers

Anonymous said...

buy cialis price of cialis vs viagra - generic cialis price

Anonymous said...

generic viagra best place buy viagra online - buy viagra costa rica

Anonymous said...

generic viagra viagra online discount - cheap generic viagra no prescription

Anonymous said...

buy tramadol tramadol hcl user reviews - tramadol high duration

Anonymous said...

viagra for sale viagra for women with ms - buy viagra amazon

Anonymous said...

generic viagra buy generic viagra 50mg - generic viagra shipped from usa

Anonymous said...

viagra online without prescription viagra young men - buy genuine viagra online us

Anonymous said...

buy cialis cialis 2.5 price - cialis online coupon

Anonymous said...

buy cialis no prescription canada cialis daily insurance - free trial cialis coupon

Anonymous said...

generic cialis cialis once day reviews - cialis online 2.5mg

Anonymous said...

generic viagra viagra 300mg - is it safe to order viagra online

Anonymous said...

viagra online without prescription does viagra work on a full stomach - where to buy generic viagra online in us

Anonymous said...

generic cialis cialis online no prescription overnight - buy brand cialis online

Anonymous said...

order cialis cialis online usa pharmacy - generic cialis cipla

Anonymous said...

cialis online no prescription cialis vision side effects - cheap generic cialis canada

Anonymous said...

buy soma online soma xanax - aura soma online reading

Anonymous said...

viagra online buy generic viagra online us - buy viagra with no prescription

Anonymous said...

cheapest cialis buy cialis no prescription in uk - cialis soft tabs reviews

Anonymous said...

cialis sale order cialis online australia - cialis online overnight shipping

Anonymous said...

cialis 10mg buy cialis generic - price of cialis at walmart

Anonymous said...

buy cialis no prescription generic cialis canadian pharmacy - buy cialis online with a prescription

Anonymous said...

buy soma online soma 5 panel drug test - dosage for soma muscle relaxant

Anonymous said...

buy cialis cialis price in costco - generic cialis is it legal

Anonymous said...

buy cialis buy generic viagra cialis online - viagra or cialis reviews

Anonymous said...

buy soma online buy 180 soma - buy soma in usa

Anonymous said...

buy tramadol online tramadol vicodin addiction - buy tramadol online no prescription cheap

Anonymous said...

buy soma online numbers soma pills - best place buy somatropin

Anonymous said...

buy soma online generic for soma 250 - cheap soma food

Anonymous said...

buy cialis cialis quiz - cheap cialis viagra levitra

Anonymous said...

buy soma online buy soma money order - buy soma cheap no prescription

Anonymous said...

cialis online canada generic cialis paypal - cialis price costco

Anonymous said...

generic viagra online viagra online amazon - viagra for women pfizer

Anonymous said...

buy soma soma generic 350 mg - buy soma rush frame

Anonymous said...

buy somas online best soma bras - soma maternity bras

Anonymous said...

buy soma online soma pills cost - buy soma 350mg

Anonymous said...

buy soma online soma muscle relaxant overdose - buy soma online us

Anonymous said...

buy cialis cialis online safe - cheap cialis drug

Anonymous said...

viagra online viagra for women side effects - viagra dosage over 65

Anonymous said...

soma sale soma quill-inator - soma double cross

Anonymous said...

buy cialis cialis online pharmacy us - is cialis generic yet

Anonymous said...

buy cialis cheap viagra cialis us - cialis daily new zealand

Anonymous said...

soma cheap soma kuroshitsuji - soma san diego escape fate

Anonymous said...

viagra price viagra online at - viagra-online.me.us

Anonymous said...

discount cialis buy cialis with dapoxetine - cialis online is it safe

Anonymous said...

buy soma online buy soma usa - soma bras calgary

Anonymous said...

cheap soma online buy somatropin in australia - drug enforcement agency soma

Anonymous said...

buy soma online legend soma online - soma san diego wiki

Anonymous said...

buy cialis generic cialis online no prescription - cialis online united states

Anonymous said...

viagra online purchase viagra on line - viagra online buy us

Anonymous said...

purchase soma soma drug test time - soma 350 mg tablet

Anonymous said...

soma online tramadol soma online - soma cycles

Anonymous said...

buy soma buy soma usa - buy 120 soma online

Anonymous said...

buy soma soma san diego events - soma promotion code

Anonymous said...

soma carisoprodol soma pills street value - order soma online ga

Anonymous said...

discount soma generic version of soma - soma online prescription

Anonymous said...

buy soma online dosage for soma medication - soma drug directions

Anonymous said...

buy soma buy soma online usa - soma 4one5

Anonymous said...

cheap soma online difference between soma generic - buy soma online overnight delivery

Anonymous said...

buy soma buy-soma - many soma pills overdose

Anonymous said...

buy soma online soma online next day - www.soma bras

Anonymous said...

buy soma online soma comquest discount code - soma drug test urine

Anonymous said...

soma generic soma no prescription - soma 350 mg erowid

Anonymous said...

buy soma best buy soma san francisco - legitimate online soma

Anonymous said...

buy soma soma smoothie - soma puzzle

«Oldest ‹Older   1 – 200 of 353   Newer› Newest»