Key Findings:
High share of TV advertising on national channels during 2008*.
26 per cent rise in print promotion on TV during 2008*.
Radio promotion on TV saw a growth of 16 per cent during 2008*.
16 per cent rise in average ads aired per day on TV during 2008* compared to 2007.
Growing categories on TV during 2008*.
'General Insurance - Education' and 'Networking' was the top two categories to record maximum growth in their respective TV ad volumes during 2008*.
Share of national vs. regional channels during 2008*.
During 2008* TV advertising on national and regional channels was in the ratio of 58:42.
Volume growth of print promotion on TV during 2008*.
Compared to 2007, print promotions on TV has recorded a growth of 26 per cent during 2008*.
Volume growth of radio channel promotion on TV during 2008*.
During 2008*, radio channel promotion on TV has recorded a growth of 16 per cent compared to 2007.
Analysis for the types of ads on TV during 2008*.
During 2008*, Commercial advertisements had the largest share of 41 per cent on TV followed by 'Program/Channel Promotion' and 'Tag Promo' with 34 per cent and 24 per cent share respectively.
Average advertising frequency per day on TV in 2008*.
Compared to 2007, the average ads aired per day on TV has seen a growth of 16 per cent during 2008*.
Watch out for forthcoming interesting analyses in future.
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