Jan 2, 2009

Mktg - Ministry of Tourism launches new Incredible India campaign

MUMBAI: The Ministry of Tourism will launch its new Incredible India television campaign for the international market in the first week of January.


The television commercial will be aired on international channels like CNN, BBC, Discovery and National Geographic.


Ministry of Tourism joint secretary Leena Nandan said, “The idea behind launching the new campaign is that tourists should find a connection with India, so that they desire to visit the country. The campaign, which is divided between television and print, will be launched in international arena like Latin America, USA, Canada, western Europe, UK, Scandinavian countries, Australia, New Zealand and South – East Asia Pacific.”


Created by Quantum Communications, the TVC has been directed by Prakash Verma of Nirvana films. The TVC shows the protagonists exploring different regions of India.


Also, the print campaigns have a quote of Mahatma Gandhi saying, “I want all cultures of all lands to be blown about my house as freely as possible. But, I refuse to be blown off my feet by any.”


The Ministry of Tourism has further tied up with Korean government for out of home (OOH) advertising in the subways in Seoul.

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