Tata group-promoted Indian Hotels Co on Thursday said that it would target an emerging guest profile under a new brand "Gateway". The company has luxury hotels under the Taj brand and it also has value for money hotels under the brand Ginger.
The company is now aiming for 50 properties under the new brand in three years which will be a niche category between Ginger and Taj brand.
"The new brand will target the emerging guest profile," sad Raymond Bickson, the managing director of the company in a press conference in Mumbai.
Sixteen existing properties under the company will move to the new brand. The company will also have hotels under management control basis under the brand Gateway. It has already signed up ten such properties and is in an active negotiation for another fifteen.
The company did not share the financial investment detail for the project.