Oct 16, 2008

Business - India;Volvo jumps on to small car bandwagon

Close on the heels of BMW India announcing plans to bring its small car ‘Mini’ into India, Sweden-based Volvo Car India also feels that there is a possibility of launching its small cars in the country, though the company has not taken any decision as yet.

“Out of the total 10 cars that we have in the Volvo stable, the sedan S40, the C-segment C30 and the station wagon V50 are the smallest cars with a 1.6 litre engine and I feel there is a possibility for Volvo to bring these cars into the country, though no decision has been take as yet,” said Paul de Vojis, managing director, Volvo Car India, without divulging further details.

Currently, these vehicles are sold in the European markets at around 15,000-16,000 euro, which translates into Rs 10 lakh in India, but without taxes. However, considering that these vehicles attract the import duty of 150%, it is expected that the vehicles would be priced over Rs 20 lakh in the country.

After a year of its debut in India with Volvo S80 and Volvo XC90, Volvo Car India, on Wednesday, launched the Volvo XC90 R-Design in an effort to widen its product portfolio in the country. A variant of XC90, the R-design is Rs 6 lakh more than the earlier model and is priced at Rs 58 lakh.

Another product that would be shortly added to the company’s portfolio in India would be XC 60. “The vehicle will be launched in Europe in November and subsequently it will be brought to India as the company is internally preparing for its homologation,” said Vojis at the launch of XC90 R-Design.

Volvo Car India, started operation in India in September and since then, the company has sold over 100 cars in the country through its three dealers, one each in Delhi, Mumbai and Chandigarh.

While the fourth dealership would soon open up in Hyderabad, the company has set a target of around 12 dealers by the end of next year. As part of its second round of dealer expansion, Volvo Car India will set up showrooms in Kochi, Bangalore, Chennai, Pune, Ahmedabad, Kolkata and Jaipur

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