MUMBAI: As part of a global restructuring at Cadbury, the world’s largest confectioner, Anand Kripalu, managing director of its Indian unit, has beco
me president of the chocolate maker’s Asian operations. The restructuring has eliminated the company's regional operational structure and replaced it with seven business units, which will report directly to chief executive officer Todd Stitzer.
Mr Kripalu will now be in charge of Asia that comprises Indian sub continent, South-East Asia and China. The move is expected to streamline the organisational structure thereby reducing the firm’s costs and enable faster decision making. Globally, the candy maker has announced plans to eliminate 580 jobs to cut costs and ensure that profitability goals are met.
The restructuring move will axe about 250 jobs and eliminate 330 positions over two years, including a number of senior managers in the system. Rajiv Wahi, who was the regional president, Asia, is understood to have sought early retirement from the company. Bharat Puri, ex-managing director of Cadbury India and now regional commercial director, will head the global chocolate category.
When contacted, Anand Kripalu said: “It is an exciting opportunity to leverage the capabilities of India into other markets and also get global expertise into the country.”
Senior officials said that the restructuring move is unlikely to have an impact on Cadbury India that has been growing at over 20% in recent years. The Indian arm, along with the UK, US, Australia, Mexico, Brazil, Russia and Turkey, now represents around 70% of Cadbury Schweppes’ global revenues. Before the latest changes, the management at Cadbury was organised into four regions.
Mr Kripalu, managing director of India for three years now, will continue to be based in Mumbai in his new role. During his 24-year stint in the FMCG industry, Mr Kripalu has held several positions in sales, marketing and operations in Unilever and also became its managing director for East Africa operations.
7 months ago