MUMBAI: Democratic presidential nominee Barack Obama has bought half-hour prime time slots on both CBS and NBC for his presidential campaign.
According to reports, he has paid almost $2 million for the air time.
The campaign will air on 29 October at 8 pm, six days before the election on 4 November. Obama is also in talks to buy air time on News Corp’s Fox and Walt Disney’s ABC.
To fit in the campaign, CBS will move The New Adventures of Old Christine to 8:30 that night, while NBC will pull Knight Rider and fill in the 8:30 slot with a sitcom.
Under federal rules, Republican candidate McCain can also seek similar measures from TV networks, if he so wishes. The networks must offer similar spots at the same rate.
Independent presidential candidate H Ross Perot also bought 30- minute television ads during his 1992 campaign.
6 months ago