Britannia has launched an interactive online contest, ‘Say Cheese with Britannia’, for growing kids and adults to experience the mouth-watering delicacies that can be created with the Britannia Milkman Cheese range.
Commenting on the initiative, Vinod Menon, Head, BNZF, said, “Cheese is a very versatile product that adds to the flavour of many dishes. With our vast portfolio of Britannia Milkman Cheese in different flavours, we are hoping to expose homemakers to many new and interesting ways of using cheese to delight the family in a healthy way. Our new initiative is a step in that direction.”
Targeted at kids and mothers, a special microsite, www.saycheesewithbritannia.com, has been designed as a fun experience with Britannia Milkman Cheese products playing host as animated cheese characters. One can participate in the contest by logging in and uploading photographs that capture one’s ‘Say cheese moment’. An innovative voting process enables participants to seek votes through e-mail or SMS. The sender of the most voted photograph would be adjudged the winner and win a trip to Switzerland, the cheese capital of the world.
The contest is open for participation till December 1, 2008.
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