MUMBAI: The Walt Disney Company is deepening its relationship with Indian partner UTV Software Communications where it holds equity stake. The global media major has allowed UTV to handle sales and distribution of all of Walt Disney Studios Motion Pictures' Hollywood releases in India, handing over the task which was earlier handled by Sony Pictures.
The deal with UTV will be effective 1 January, 2009. Disney, however, will continue handling its own marketing.
UTV, which has a rich film production pipeline, will now be able to strengthen its distribution business.
Says UTV Motion Pictures CEO Siddharth Roy Kapur, "The combined offering of UTV and Disney content will offer Indian exhibitors and viewers a tremendously diverse range of movies across languages and genres. This further strengthens our synergies with Disney and we look forward to more such collaborations in the future."
Adds The Walt Disney Company India senior VP and MD Mahesh Samat, "UTV's leadership in India's rapidly growing film production and distribution space will strengthen our initiatives to build a family entertainment brand in the country by increasing the reach of our Hollywood films here."