Jan 30, 2009

Business - Technology Review to hit the stands in India in March

Sangeeta Tanwar

In July 2008, Cyber Media announced a tieup with MIT's Technology Review Inc. to launch the Indian edition of one of the oldest technology magazines in the world, Technology Review. The magazine is set to hit the newsstands in India in March.

For the record, Technology Review Inc. is an independent media company owned by the Massachusetts Institute of Technology (MIT). It launched the Technology Review magazine in 1899.

Speaking to afaqs!, Jason Pontin, editor in chief and publisher, Technology Review, says, “In partnership with the Cyber Media Group, we are set to launch a thought leading magazine, which will spot and promote trends in technology for senior executives, venture capitalists and senior bankers, academicians and university students.”

Pontin says that he is wiser for having worked in India in the mid-1990s as editor of Red Herring magazine and realises that to survive in this market, any American publication must have a good amount of India-centric content.

Pontin claims that the multiple editions of Technology Review in different countries, coupled with the large number of readers accessing the magazine on the website, add up to more than two million readers. The tagline for the magazine reads, ‘The Authority on the Future of Technology’, emphasising that the content is not only interesting, but also impactful.

According to Pradeep Gupta, chairperson, Cyber Media, the monthly magazine will have an initial print run of 15,000 copies. The 60 page magazine is priced at Rs 100. Gupta says, “We will depend on both subscriptions and newsstand sales to reach out to readers. The magazine will attract leaders from diverse fields such as technology, pharmaceuticals and energy. IBM, Google, Cisco, DuPont and Tata Motors could be the potential advertisers.”

David Rotman, editor, Technology Review, elaborates on the content of the magazine, saying, “The magazine attempts to unearth new technology developing in labs, which is ready to be commercialised. The content is not only about science out in the open. Technology for us is a wider term covering biotechnology, computers, the web, life sciences and nanotechnology.”

The Indian edition of Technology Review will be released at the Emerging Technologies conference to be held on March 2-3 in New Delhi.

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