STAR Plus is all set to play Cupid. A new reality show, based on matchmaking between eligible couples, will soon be aired in a primetime slot on the channel. The promotions being aired on the general entertainment channel are urging people to register on Shaadi.com to realise their dream of getting married, courtesy reality TV.
Executives at STAR Plus say that it is too early to talk about the show as auditions for it have just begun and the channel is still finalising its details.
However, informed sources share that the new show, based on matrimony, aims to bring together eligible men and women, along with their families, for a real-time matchmaking session on the small screen. The show will capture and showcase the entire process of matchmaking – the meeting of the couple, the selection/rejection process, and the heartbreaks and joys along the way to marriage.
Viewers will get to see the matches arranged on the show culminate in marriage. People interested in participating in the show can do so by registering on the matrimonial website, www.shaadi.com. People who are not members of Shaadi.com can also sign up for an audition for the show.
Speaking to afaqs!, Vibhas Mehta, business head, Shaadi.com, says, “We are the sole partner for the matrimony show and STAR Plus chose us as its exclusive partner because of our sheer expertise in the domain. We have a huge base of some of India's most eligible youth. We will promote the show on our website and by sending emailers to our entire database.”
The registration for the show began on January 15 and will continue till January 30. The show is open for single (male and female) Indian residents conversant in Hindi. Males in the age group of 22-30 years and females in the age group of 22-25 years are eligible to participate in the show.
Auditions and selection of participants for the new show will commence soon. Mehta says that Shaadi.com will conduct the initial screening of the participants and manage the backend operations for the show on behalf of STAR Plus. The reality show is expected to go on air in a month or two.
Interestingly, Sony had made an attempt at real-time matchmaking with its show, Shubh Vivaah, in 2002. The show was hosted by actor Madhuri Dixit and marked her TV debut. It was dubbed as a show for real people, their dreams and their aspirations. However, it did not receive a very enthusiastic response from the viewers.
It is believed that Shubh Vivaah fell flat because it was launched at a time when Indians were not ready for reality shows. Today, going by the increasing number of such shows on television, it would seem that viewers are lapping up reality. With a combination of matrimony and reality providing dynamic and compelling content, STAR Plus hopes to hit the bull’s eye with the audience.