LAS VEGAS (AFP) - Japanese electronics giant Toshiba announced plans Thursday to use the super-fast Cell processor to power what it described as the "future of TV."
Toshiba, revealing the company's latest products and technologies at the annual Consumer Electronics Show (CES) here, said the high-end televisions would be marketed in 2009.
"Cell TV is going to use the Cell processor, the most advanced video processor," said Scott Ramirez, vice president for marketing at Toshiba America. "It's way beyond anything that's used in a television today."
"Actually Cell TV is not a TV," he explained.
"It's a set-top box," he said, with a 55-inch LED panel for the screen.
"The box is the future of TV and will be marketed in 2009," he said.
Ramirez said Cell TV has a "video recording capability like none other" and would be able to record six high-definition signals at once.
It would also be able to interact with the Internet.
"Whichever content you have, however you want that content, Cell TV will access that content," he said.
The Cell processor was jointly developed by Toshiba, Sony and IBM and first used in Sony's PlayStation 3 game console.
Ramirez did not reveal the Cell TV price or say where it would be marketed first.