Aug 8, 2008

Entertainment - Yash Raj ties up with Star to promote BAH

MUMBAI: In an attempt to promote its forthcoming film, Bachna Ae Haseeno, Yash Raj Films has tied up with Star India, wherein the star cast of the film namely Ranbir Kapoor, Bipassha Basu, Minissha Lamba and Deepika Padukone will make an appearance on two reality shows, Aja Mahi Ve and Zara Nach Ke Dikha.

Aja Mahi Ve will air the special episode with the star cast on 9 August at 8 pm while Zara Nach Ke Dikha will air its episode on 11 August at 9:30 pm.

In addition to the star appearances on the shows, the network is creating and airing tune-in promos to these shows, featuring the film and its stars.
The promos and the packaging for these shows on the network will take on a Bachna Ae Haseeno look and feel. Also, the making of the film will be aired on the network too.

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