Nov 1, 2008

Entertainment - India;Star Pravah to launch on 24 november

MUMBAI: Star India is launching its Marathi general entertainment channel (GEC) Star Pravah on 24 November.

Star Pravah will launch with original programming between 7-10.30 pm in the prime time band.

Star Entertainment Media EVP and GM - regional channels JC Giri says, "After the successful launch of our Bengali GEC Star Jalsha, this is our next offering for Marathi audience. We will launch the channel on 24 November." Star also runs Tamil GEC Star Vijay.

The channel will bank on two of its driver shows Raja Shivchhatrapati and Agnihotra. Also in line are 24-episode drama Goshta Eka Lagnachi, comic-thriller J3 Junction, daily soaps Jyvlaga and Kulswamini, comedy sitcom Kukuchku, fiction-talk show Ase Ka Ghadle and celebrity talk show Star Durbar.

Star will kickstart a 360 degree marketing campaign from 10 November throughout Maharashtra. The focus will be mainly on four cities - Mumbai, Pune, Nagpur and Nashik. The new channel will be promoted on TV, radio, print and outdoors and through on-ground activities. The channel has booked spots on Star's own network as well as other networks.

Star India EVP marketing and communication Prem Kamat adds, "We will start our promotion from 10 November. It will be backed by PR events, mass media as well as on-ground activities. On TV, we are in talks with news, regional and kids channels as well. The main focus will be on Raja Shivchatrapati and Agnihotra."

Star Pravah will be an encrypted pay-channel and will be distributed by Star Den.

The channel's main driver show Raja Shivchhatrapati will be aired Monday-Wednesday at 8.30 pm. The show will also be backed by a talk-show Shiv Dhanush every Sunday, where historians will throw light on the life of Shivaji and history of the Maratha dynasty.

Agnihotra, Jyvalaga, and Kulaswamini will be aired six days a week from Monday-Saturday. Ase Ka Ghadle, and Goshta Eka Lagnachi will be aired four days a week while J3 Junction and Kukuchku will be aired three days a week. Additionally, the celebrity talk-show Star Darbar will be aired on Sundays.

Nitin Chandrakant Desai will be making Raja Shivchatrapati while BAG Network is producing Star Darbar. Indian Magic Eye is doing Agnihotra, which is supported by big star cast including Mohan Agashe, Vikram Gokhle, Vinay Apte and others. Smita Talwarkar's Asmita Chitra is producing Goshta Eka Lagnachi and Smita Thackray's Rahul Productions is making Kulaswamini. J3 Junction is being produced by Siddhivanayak Creations and Ase Ka Ghadle is by Madhvi Mutatkar. Rakesh Sarang's Cams Club is producing Kukuchku whereas Shashank Solanki's Seventhsense Media is doing Jyvalaga.

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