Chennai, Oct. 12 Zee Entertainment Enterprises Ltd, part of Essel Group, expanded its TV channel Network by launching its new regional channel in Tamil – Zee Tamizh.
This is Zee Network’s 33d channel and third in the South, after Telugu and Kannada.
According to Mr Punit Goenka, CEO, Zee Entertainment, the company has invested around Rs 100 crore in this venture, and most of which has gone into content procurement.
Tamil Nadu is one of the biggest markets for the medium and it accounts for 8 per cent (around Rs 690 crore) of the national advertising market.
There are over 25 TV channels in Tamil, and the channels operated by Sun Network together garner a chunk (more than 45 per cent) of this ad revenue, say industry sources.
Zee Tamizh, with a target to break even in three years, has lined up mega serials, game and reality shows, music programmes and cultural shows.
“And with three news bulletins a day, it will be a complete entertainment channel,” says Mr V. Chandrasekaar, Senior Vice-President and Business Head, Zee Tamizh.
Zee Tamizh will be a pay channel. It is currently available on Dish DTH. The company is in talks with other dish and multi-system operators for distribution.
The company has spent around Rs 5 crore for initial promotion and is planning to spend more for further reach.
Second coming
Though Zee launched a Tamil channel earlier, it withdrew from the scene for reasons hitherto untold. This is the company’s second coming.
“As we see a better level-playing field, this time we are here to stay,” said Mr Chandrasekaar.
On whether the company would launch a separate news channel in Tamil, he said, “As we go forward, we may consider that.”
On whether a Malayalam channel be their next initiative in the South, he said, “May be.”
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