Reliance Retail, a subsidiary of Mukesh Ambani led Reliance Industries Limited on Friday announced its entry into interior furnishing business under the banner of 'Reliance Living Furnishing' with its first store at Noida. The store offers a three-tiered private label range, Home One (basic), My Home (mid-tier) and My Home Premium (Lifestyle).
The home furnishing items, 80 per cent of which would be the company's own labels, are priced between Rs 199 to Rs 14,000. Reliance Retail, which operates 800 stores across 60 cities having a total retail space of 38 lakh square feet.
Briefly outlining the expansion strategy, senior vice president of Reliance Retail, Manu Kapur said, "the company plans to open 7 stores in next two months starting with Delhi and Hyderabad". "We have not put any target regarding the number of stores which we intend to set up.
Our turnover figures would be set once we receive adequate customer response," Kapur said.