Dec 5, 2008

Mktg - PepsiCo ropes in Jill Beraud as chief marketing officer

MUMBAI: PepsiCo has appointed Jill Beraud to the newly created position of chief marketing officer (CMO), worldwide. She will report to PepsiCo chairman and chief executive officer Indra Nooyi.

Beraud comes to PepsiCo after spending 13 years with Limited Brands, where she was most recently chief marketing officer of Victoria's Secret.

At PepsiCo, Beraud will be responsible for developing global marketing strategies for PepsiCo's portfolio of brands to drive long-term growth and innovation.

Her responsibilities will include:

Uncovering consumer insights through the most current approaches to give the company's brands a jump on the latest consumer trends.
Providing leadership in determining the style and functionality of packaging based on consumer needs.
Further developing the capabilities of PepsiCo's marketing organisation.
Coordinating marketing efforts across agencies; and working closely with functional leads in research and development, finance, sales, operations and the company's business sectors.

"Never have we integrated our marketing efforts in a holistic, global and disciplined fashion across the PepsiCo enterprise. Jill has a proven track record of building brands and delivering profitable sales growth through innovative marketing," said Nooyi.

Prior to her role as CMO of Victoria's Secret, Beraud was EVP and COO of marketing for Limited Brands' portfolio including Bath & Body Works, C.O. Bigelow, Henri Bendel, Express, Limited Stores and Victoria's Secret.

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