NEW DELHI: McDonald's has launched new range of Happy Meals toys for kids based on the movie, Madagascar: escape 2 Africa.
In order to introduce its new range of toys, the fast food restaurant has also launched new television commercial which features the toys based on the most popular characters from the movie.
The TVC has been created by Leo Burnett's Tushar Pal and has been produced by Fingerprint Productions.
The film shows a school bus on its way to a picnic spot. As the bus reaches the picnic spot, the kids see McDonald's Happy Meal boxes and are very surprised. Suddenly, the boxes explode and 'Madagascar' characters come alive and start dancing. The kids also start dancing with the toys in their hands. As they shake the toy, it starts to talk.
McDonald's has tied up with the DreamWorks's animated movie Madagascar, which features the adventures of four pampered zoo animals, a hippo, a lion, a zebra and a giraffe - let loose in the jungles of Madagascar.