Dec 15, 2008

Mktg - Nokia ropes in Rahman to launch music album 'Nokia Connections'

NEW DELHI: Mobile handset manufacturer Nokia India has roped in musician AR Rahman to launch its very first music album, 'Nokia Connections,' exclusively for its XpressMusic handsets.

The music video for the album will be released in association with Universal across all leading music channels in middle of December, this year.

Nokia India head - GTM Vineet Taneja, "Music on the move is, and will continue to be, an important element of the mobile experience. Nokia has blazed a trail for music on mobiles which includes handset personalization via ringing tones to music consumption through integrated FM radios and MP3 support. Nokia's music innovation continues as we offer more and more localized and relevant content to our consumers."

Conceptualised by Rahman, the album has nine original compositions like Mann Chandre, Kural, Mylapore Blues and Mosquito in Rajasthani, Punjabi folk, Hindi and Tamil. The album also features various other singers and musicians like Sukhwinder, ShivMani and Blaaze.

The music video has been directed by Kanika Myer of BharatBala Productions

"We share a very special and long-term relationship with Rahman and we have pioneered many innovative things together like the first vertical format video 'Pray for me brother', the first remix contest for a Rahman song and now this exclusive album for the XpressMusic devices. We thank Rahman for participating in our journey of redefining mobile music", added Taneja.

Nokia India will preload the songs on Nokia 5800 XpressMusic, Nokia 5220 XpressMusic and Nokia 5320 XpressMusic which will be available in the market from January, 2009.

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