The government-owned Bharat Sanchar Nigam Ltd (BSNL) has major thrust on IPTV services. The company plans to launch services in 93 cities in 2009.
Smart Digivision, its franchisee, on Wednesday launched services in Gurgaon. "We are looking at IPTV as a major value addition that we can offer to our fixedline subscribers," said Kuldeep Goyal, chairman and managing director of BSNL. "We are looking at a subscriber base of about two million by the end of next financial year.
" IPTV is a two-way interactive technology which enables a viewer to personalise the services. On the other hand DTH and cable TV can transmit signal one way.
"Interactive services such as pause live TV, video on demand, education on demand, games on demand and TV commerce are our USP," said Priyanka Nahata, head content and business development of Smart Digivision. Smart Digivision will launch services in 54 cities in 2009.