Jan 29, 2009

Business - MTV, Archies launch MTV Roadies merchandise

NEW DELHI : Youth channel MTV has partnered with Archies to launch a new range of MTV Roadies merchandise.

Says Viacom18 Media VP-consumer products Sandeep Dahiya, "The MTV Roadies range is sure to delight millions of Roadies fans, who have always wanted to own a piece of the brand. Like the show and its followers, the range exudes attitude and stands out."

The collection comprises wall-clocks, alarm-clocks, satchels, mugs, metal sippers, photo-frames, playing cards, mobile pouches, wallets and wrist bands amongst others.

"Archies and MTV are both known for their strong connect and affinity with the youth which makes this partnership extremely appealing to the consumers," adds Archies joint managing director Pramod Arora.

The MTV Roadies range is available at select Archies galleries at prices ranging from Rs 50 to Rs 999.

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