Sep 5, 2008

Mktg - Airtel,HP to promote broadband and PC Penetration

MUMBAI: The integrated telecom services provider Bharti Airtel inked a partnership with HP, in an effort to promote broadband and PC penetration in the country. Under the deal, Airtel will offer consumers a broadband connection at discounted entry cost with every HP and Compaq notebook and desktop.

Under the offer, Airtel is offering customers buying any HP Compaq notebook and Airtel broadband connection at pocket-friendly/ consumer-friendly terms that include zero security deposit and installation fee, free Wi-Fi connection and discounts on broadband rental up to 14 months.
Bharti Airtel CEO- North, telemedia services Deepak Srivastava said, “The synergies of the Airtel-HP alliance will leverage the symbiotic relationship between the PC and broadband, spurring uptake of best-in-class content and an enhanced on boarding experience for both existing and first time users. This initiative will further enhance our leadership in the broadband space, and is an excellent value for money proposition for our customers.”

HP PSG India director, consumer products Rajiev Grover added, “We have continuously worked towards creating an enabling ecosystem by not only creating a diverse product range, but also to create relevant offerings appealing for the dynamic market. With this partnership with Airtel broadband service, we have gone a step beyond adding value to the ultimate PC experience that HP has to offer.

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