Nov 29, 2008

Lifestyle - People spend 30 per cent leisure time online: TNS

NEW DELHI: TNS has unveiled its new global survey, ‘Digital World, digital life’ which probed into online behaviours and perspectives.

According to the outcome, people across 16 countries on average spend close to 30 per cent of their leisure time online.

Says TNS Global Interactive managing director Arno Hummerston, “Being online helps people fulfill certain tasks and activities quickly and efficiently. By spending productive time online, we are actually making more time for leisure. With more social and entertainment activities available online, it is also easy to understand why our lives are becoming more digital.”

The survey also concludes that young people under the age of 25 years spend around 36 per cent of their time online. Also, on average, Chinese respondents under the age of 25 years spend 50 per cent of their leisure time online.

In terms of countries, Japan and Korea are the most innovative and pioneering in the online world. In the two countries, as per the surveys respondents currently spend on average around two-fifths of their leisure time online.

While conducting the survey TNS asked people to identify a range of activities in a month. And the result revealed that 81 per cent had used a search engine to find information, while 76 per cent people had looked up the news.

The survey also underlined that mobile handsets are frequently used to connect to the internet.

TNS interviewed 27,522 people between the age of 18 to 55 years online in 16 countries - Australia, Canada, China, Denmark, Finland, France, Germany, Italy, Japan, Korea, Netherlands, Norway, Spain, Sweden, United Kingdom and United States.

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