Dec 5, 2008

India - DTH players plan high definition content

Ashish Sinha

In order to break the clutter in the 5-player direct-to-home (DTH) market and to create value-added offerings for the consumers, DTH operators such as Dish TV and Sun Direct are planning to add high-definition (HD) content as a seperate bouquet in the next few months.

This means the consumers will have to pay an additional monthly subscription to get these HD channels. Currently, the popular DTH bouquets (80-120 channels) are available at Rs 150-300 a month across most DTH platforms. The HD bouquet of channels (10-15) may cost 20-30 per cent more than the regular bouquet, sources said.

HD channels simply means television content with high resolution pictures and enhanced sound quality.

Several broadcasters having HD channels like Fox, HBO, ESPN, NGC, Discovery and others are waiting for an opportunity and an addressable platform like DTH or digital cable to launch their channels in India.

While Dish TV will add the HD content once it gets additional transponder space on Protostar satellite next month, Sun Direct is launching its own HD channels on the existing transponder bandwidth. Others like Tata Sky, Big TV and Airtel’s Digital TV are also expected to follow suit, sources said.

“We will add the high-definition content to our offerings once we expand our transponder capacity with the launch of Protostar satellite in January,” Jawahar Goel, MD of Dish TV, country’s largest DTH operator, said. Dish TV currently has over 4.5 million subscribers or a little less than 50 per cent market share in the DTH market.

Sun Direct, the regional DTH service provider, having 1.9 million subscribers, recently ventured into north India and is also looking at adding at least 8-10 high-definition channels to its DTH platform.


Anonymous said...

Thanks for posting this, good info. I am eagerly waiting to watch HD content on my big screen TV.

Anonymous said...

Do You interesting of [b]Female use of Viagra[/b]? You can find below...
[size=10]>>>[url=][b]Female use of Viagra[/b][/url]<<<[/size]

[b]Bonus Policy[/b]
Order 3 or more products and get free Regular Airmail shipping!
Free Regular Airmail shipping for orders starting with $200.00!

Free insurance (guaranteed reshipment if delivery failed) for orders starting with $300.00!

Generic Viagra (sildenafil citrate; brand names include: Aphrodil / Edegra / Erasmo / Penegra / Revatio / Supra / Zwagra) is an effective treatment for erectile dysfunction regardless of the cause or duration of the problem or the age of the patient.
Sildenafil Citrate is the active ingredient used to treat erectile dysfunction (impotence) in men. It can help men who have erectile dysfunction get and sustain an erection when they are sexually excited.
Generic Viagra is manufactured in accordance with World Health Organization standards and guidelines (WHO-GMP). Also you can find on our sites.
Generic [url=]Viagra 100mg pills[/url] is made with thorough reverse engineering for the sildenafil citrate molecule - a totally different process of making sildenafil and its reaction. That is why it takes effect in 15 minutes compared to other drugs which take 30-40 minutes to take effect.
[b]viagra free consultation
viagra doesent work
is levitra as good as viagra
3 viagra dosage
Viagra Commercialwmv
chronic use of viagra
discount cialis
Even in the most sexually liberated and self-satisfied of nations, many people still yearn to burn more, to feel ready for bedding no matter what the clock says and to desire their partner of 23 years as much as they did when their love was brand new.
The market is saturated with books on how to revive a flagging libido or spice up monotonous sex, and sex therapists say “lack of desire” is one of the most common complaints they hear from patients, particularly women.